COMMERCIAL BANK- SBI

STATE BANK OF INDIA

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GURPREET SINGH -SY BMS

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Pillais college of Management Studies

State Bank of India

Largest nationalized commercial bank in India In terms of assets, number of branches, deposits, profits and workforce. Headquarters in Mumbai, India and employs about 205,896 people.

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Investment Banking

An investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.

Retail Banking

Retail banking refers to banking in which banking institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.

Commercial Banking

It is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.

Private Banking

Private banking is a term for banking, investment and other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.

Asset management

Asset management is the professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.

COMPETITORS

Communication

Target Markets
Two Types: Current users Proposed users 1. Rural population 2. Markets of tier II and tier III cities with MFs 3. Working Class(High Net Individuals) 4. Increasing Middle Class

SBI communication Objectives can be:

Increasing AWARENESS and KNOWLEDGE about the new and existing products To grab ATTENTION of consumers To Enhance purchase actions. REINFORCEMENT Increase in Market Share and sales

Factors Affecting Budget:

Company strategy Whether the product or service is at awareness stage ,attention or reinforcement stage? How much aggressive competitors are?

Create Communications Match with companys strategy Strategies

Focus on opportunities and threats Fit with company Image

Matching Tactics with Strategies

Regional language campaigning Product knowledge and its benefits Price of products according to target customer

THANK YOU