PORTFOLIO MANAGEMENT

DEFINITION OF PORTFOLIO
MANAGEMENT

Portfolio management helps you combine information about your existing

product portfolio, plus new opportunities and market and business
constraints, so you can ultimately separate the ‘winners’ from the ‘losers’.
With clear visibility of performance and resource allocations across the
pipeline, you can make the tough ‘go’ or ‘no-go’ decisions – determining the
‘winners’ that drive growth and profits. Your resulting product portfolio is
constantly monitored enabling you to optimize performance and
attractiveness factors such as technical feasibility, market potential, financial
reward, product complexity, and strategic fit. With this valuable information,
it is easy to balance risk and rewards across your entire product development
portfolio, and maximize the likelihood of broad-based market and financial
success.
 UNDERSTANDING THE NEED FOR
PORTFOLIO MANAGEMENT

With increased pressure on productivity and profitability, companies need

to focus their limited product development resources on projects that are
sure to produce winning products. But managing investments trade-offs
among new opportunities and existing products, services, and intellectual
property in the market is a significant challenge, especially when your team
is using manual or disconnected tools. When managing a portfolio of ideas,
projects, and products, it’s difficult to ascertain which opportunities show
true promise, and which should be adjusted or canceled outright.
Consequently, portfolios assume too much risk for their associated return.
And investment decisions are often based on a hunch, resulting in high-
value project being ignored or overlooked.
WHY DO ORGANIZATIONS PRACTICE
PORTFOLIO MANAGEMENT?

Customer satisfaction
Cost reduction
Revenue growth
Improved ROI
Improved development cost
Innovation
Internal knowledge showing
Employee satisfaction
Share of market
 HOW TO IMPROVE PORTFOLIO
MANAGEMENT

Create a portfolio-minded culture

Implement appropriate tools and practices
 CONCLUSION

Portfolio management is more than a theory. Executed effectively, it

delivers solid business benefits—whether it’s greater efficiency or a boost
to the bottom line.
 THE RESULT

Improved More
Increased
portfolio powerful
ROI and
managem business
less Risk
ent value
THANK YOU………