Unique Selling Propositions

(USPs)
 Seven USPs

Marketing Technical Synergy

1. GRÈS PORCELAIN. 1. GRÈS PORCELAIN. 1. GRÈS PORCELAIN.

2. MULTI RESOLUTION. 2. DHD 1208 MULTI RESOLUTION by SACMI 2. MULTI RESOLUTION.

Italy.
3. SUPERMATTE 3. SUPERMATTE
3. SUPER MATT GLAZE by SMALTICERAM Italy
4. MAESTRO KILN 4. MAESTRO KILN TECHNOLOGY
TECHNOLOGY 4. MAESTRO KILN TECHNOLOGY by SACMI
5. SQUADRA DRY TECHNOLOGY
5. SQUADRA DRY TECHNOLOGY Italy.
6. SUPERSHINE
6. SUPERSHINE 5. TOP SQUADRA DRY by BMR Italy
7. PURO ANTIBACTERIAL
6. SUPERSHINE TECHNOLOGY by BMR Italy
7. PURO ANTIBACTERIAL
7. PURO ANTIBACTERIAL

Marketing
Gres Porcelain also termed as
“The Ultimate Tile Body” forms
the backbone of all our
premium tiles to guarantee
durability, longevity, and a
strong foundation for the
structure they set up. This is a
part of our Bisque Technology
which, ensures restricted water
permeability that is even better
than international standards.
1- GRÈS PORCELAIN :
Technical
Gres Porcelain is a tile with an extremely
compact structure. It’s precisely from the
compactness that its most important
qualities derive: the exceptional
resistance and the porosity so low as to
make it impermeable to water, acids and
dirty. (attached technical specifications
that differentiate it from Gres and
Monoporosa)
Synergy
Gres Porcelain “The Ultimate Tile
Body” forms the backbone of all our
premium tiles to guarantee durability,
longevity, and a strong foundation for
the structure they set up. This is a part
of our Bisque Technology which,
ensures highly restricted permeability
for all kind of fluids which ensures
stain free surface.
 2- MULTI RESOLUTION:
Marketing Technical
MULTI RESOLUTION: DHD 1208 MULTI RESOLUTION by SACMI Italy:
Multi-Resolution Technology The new DHD 1208 is the digital printer with the
optimizes finest level of printing new FLS (Frequency Linearization Screening), ITC
(Internal Tone Compensation) and SS (Smart
of colors while ensuring best Stitching) print systems. This SACMI-patented
processing of multi-layer
technology lets manufacturers eliminate
images. It offers a large color common digital print defects and optimize
palette range which ultimately graphic quality to achieve unprecedented
results. The latest-generation DIMATIX digital
gives natural impressions on tile
surfaces – close to real life printhead are used only for the production of
high-end ceramic Gres Porcelain. The only digital
images. machine in Pakistan equipped with special effect
inks, such as: GLOSSY ink, MATT ink, REACTIVE
ink and digital GLUE + micro GRIT.
Synergy
MULTI RESOLUTION:
Multi-Resolution Technology optimizes
finest level of printing of colors while
using ITC (Internal Tone Compensation)
technology which ensures best processing
of multi-layer images. It offers a large
color palette range with the help of latest
SS (Smart Stitching) Technology to
coincide between high definition digital
printing and the structure of the surfaces
which ultimately gives natural impressions
on tile surfaces – close to real life images.
 3- SUPERMATTE:

Marketing Technical Synergy

SUPERMATTE: SUPER MATT GLAZE by SMALTICERAM SUPERMATTE:

A series of glazes with a range of Italy: A series of glazes with a range of very
very low reflections equivalent to A series of glazes with a range of very low low reflections equivalent to those of
those of light on natural and light on natural and mineral surfaces.
mineral surfaces. The Zero Glossy
reflections equivalent to those of light on
natural and mineral surfaces. The Zero The Zero Glossy Finish process makes it
Finish process makes it possible to
Glossy Finish process makes it possible to possible to obtain a vast range of
obtain SUPERMATTE or
EXTRAMATTE surfaces, one of the obtain SUPER MATT surfaces, one of the SUPERMATTE or EXTRAMATTE surfaces,
most enduring trends in the field most enduring trends in the field of one of the most enduring trends in the
of interior designing, which interior designing, which perfectly meets field of interior designing, which
perfectly meets the most the most demanding performance perfectly meets the most demanding
demanding performance specifications. performance specifications.
specifications.
 4- MAESTRO KILN TECHNOLOGY:
Marketing
MAESTRO KILN TECHNOLOGY:
The Maestro Kiln ensures edge
to edge homogeneous
temperature and firing of tiles
body without corrosion. Best
possible optimized temperature
to achieve Grès Porcelain Body
strength.
Technical
MAESTRO KILN TECHNOLOGY by SACMI Italy:
The MAESTRO is the new SACMI kiln model,
equipped with an innovative heat and air
management system, for perfect tile firing.
The Maestro kiln allows high percentages of
first choice and minimization of tile waste To
eliminate the most common defects (black
core, crackles, caliber, tone and planarity).
The MAESTRO kiln adopts solutions that
reduce the environmental impact, thanks to
the integration with the systems for the
abatement of organic and inorganic
pollutants present in the fumes.
Synergy
MAESTRO KILN TECHNOLOGY:
The Maestro Kiln ensures edge to edge
homogeneous temperature equipped
with an innovative heat & air
management system eliminates most
common tile defects like body
corrosion, black core, crackles, caliber,
tone & planarity. This technology with
perfect firing system is responsible to
achieve Grès Porcelain body within
eco-friendly parameters.
 5- SQUADRA DRY TECHNOLOGY:

Marketing Technical Synergy

SQUADRA DRY TECHNOLOGY: TOP SQUADRA DRY by BMR Italy: SQUADRA DRY TECHNOLOGY:

Top Squadra Dry technology is a model

The waterless cutting of tiles known The waterless cutting of tiles known as
characterized by the total automation of
as Squadra Dry Technology does not Squadra Dry Technology does not form any
the line. These operations, in fact, are
form any moisture in the tiles and it moisture in the tiles and it prevents tiles from
carried out remotely with a dedicated
also prevents tiles from soaking or soaking or wearing off. It also makes the
camera system: this system makes the
wearing off. This technology is at the calibration process highly precise &
calibration process always precise and
forefront of sustainability in spatial functional. This technology is at the forefront
performing.
planning on account of its eco-friendly of sustainability in spatial planning on
attributes and contributes to the account of its eco-friendly attributes and
development of hygienic, superlative
contributes to the development of hygienic,
and aesthetically pleasing rooms.
superlative and aesthetically pleasing rooms.

Marketing
SUPERSHINE:
State of the art, latest Italian polishing
process that is free of water
application. It is based on
environmentally-friendly compounds to
ensure that there are no macro & micro
scratches on the surface, guaranteeing
a super clean mirror effect. The
SUPERSHINE polished surfaces results
in zero stain-absorbing capacity by
filling its micro pours with sustainable
eco-friendly compounds.
6- SUPERSHINE:
Technical
SUPERSHINE TECHNOLOGY by BMR Italy:
BMR has developed the SuperShine technology, a
machine dedicated to treatment, very similar to the
lapping machine, but heavier and equipped with
“DRY” technology, in other words, the first dry
super-polisher. SuperShine is a high-tech machine
that carries out a thermo-mechanical processing
capable of increasing the degree of Glossy coming
from lapping by 20 points or more. The SuperShine
polished surfaces results in ZERO stain-absorbing
capacity by filling its micro pours with sustainable
eco-friendly compounds.
Synergy
SUPERSHINE:
State of the art, latest Italian polishing
process that is free of water application. It
is based on eco-friendly compounds to
ensure that there are no macro & micro
scratches on the surface, guaranteeing a
super clean mirror effect. The SUPERSHINE
polished surfaces results in zero stain-
absorbing capacity by filling its micro pours
with sustainable eco-friendly compounds.
 7- PURO ANTIBACTERIAL:

Marketing Technical Synergy

PURO ANTIBACTERIAL: PURO ANTIBACTERIAL: PURO ANTIBACTERIAL:

Puro is the latest Antibacterial The bactericidal action of Puro, tested according Puro is the latest Antibacterial
to the strictest international standards, remains Technology for Grès Porcelain surfaces,
Technology for ceramic
active for the entire life cycle of the surfaces.
surfaces, developed to developed to eliminate 99.99% bacteria,
Puro is the latest Antibacterial Technology for
eliminate 99.99% bacteria and fungi and other harmful micro-
ceramic surfaces, developed to eliminate 99.99%
other harmful micro-organisms. bacteria, fungi and other harmful micro- organisms. The action of Puro
It prevents the formation of organisms. Puro also prevents the formation of Antibacterial technology remains active
stain and unpleasant odor in stain and unpleasant odor in spaces. Puro's for the entire life cycle of the surfaces. It
secret is the silver ion additive that is stored in prevents the formation of stain and
spaces.
the surface of the tiles unpleasant odor in spaces.
Thank you.