SMB18 e CH 14

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FINDING NEW

CUSTOMER &
RELATIONSHIP
MANAGEMENT

Qureshi Amir
Points to Focus;
Do your research
◦ Check more about client through different
sources such as
 Website
 LinkedIn Connections
 Facebook
 Market cap
 Etc.
Points to Focus;
Take care of some housekeeping
◦ Make some ground rules what we should do or
share such as
 Always get to the meeting first
 Give yourself enough time to organize
 Share Product what client is interested
Points to Focus;
Turn the discussion into a marketing
funnel
• Talk with client
about other
products
• Promote what
is available on
hands
Points to Focus;
Open discussion into a two-way
conversation
◦ don’t just pack up and leave—start a
conversation with the client instead. 
 Get feedback as soon as possible
 Kickstart the feedback process by asking the client:
 Did you have any questions about anything we
Discussed?
Key points to focus
• Consistency
• Engage in discussions
• Ask referrals
• Follow posts or people of social media
Advertisements Contents
• Research
• Check other’s posts contents and
improve in your posts
• Keywords
• Choose keywords properly

Few example
Few example
Few example
Few example
Result
Marketing
• Create unique contents
• Include information
• Use attractive lines
Communication Process
1.When would you need this STACK?
First week of June.

2.Is there any annual usage or you work as project based?


We work on project basis.

3.Would you Please Confirm some Spec for your Electrolyser.


We are providing bigger size electrolyser (80 Kg/Day) and Hydrogen
gas Dispenser for fuel cell buses. From daily hydrogen production, we
can keep 20 Kg hydrogen separately for Fuel cell operation.
Communication Process
4.Do you already have Hydrogen storage system?
Yes, We are procuring it from local supplier bur if you have any other
supplier with PED certification, we are ready to discuss.
5.Would you need whole Fuel Cell System or just STACK?
For this project we are looking for Fuel cell system, please make sure
that your system will work at high altitude as mentioned earlier.
6.Would you need small scale sample first? As we have some small-
scale STACK ready.
Yes, that’s a great idea. What is your smallest sample of stack model.
Please provide details.
Communication Process
Also, we have our material team in Kolkata
India, and they are working on high pressure
composite cylinder materials. But we are
also getting inquires for Fuel cell MEA and
PEM stacks from universities and private
companies. It would be good if you help us
in this matter.
Comments;

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