The case is about the increasing number of attendees during football games held at Southwestern University stadium.

From the average of 25,000 to 29,000 attendees per game, ticket sales bumped up by 10,000 just with the announcement of the Pitternos (the new couch) arrival.
The existing SWU stadium, built in 1953, has a seating capacity for 54,000 fans. One of the new coachs demands had been a stadium expansion, or possibly even a new stadium. The SWU president, Dr. Starr, decided it was time to develop a forecast when the existing stadium would max out. He also sought a revenue projection assuming an average ticket price of $20 in 2008 and a 5% increase each year in future prices.

When would the stadium reach its maximum seating capacity?

Forecasted value will be based on the attendance on each game for the past six years.
Seasonal Projection will be the model used in line with the observed strong seasonality of the data series. In the 2nd game each year, attendees increase due to homecoming advantage. While attendees decreases in the 4th game each year due to the negative effect of southwestern crafts festival. Southwestern University Football Game Attendance
70000 65000 60000 55000 ATTENDEES 50000 45000 40000 35000 30000 25000 20000 2002 2003 2004 2005 YEAR 2006 2007 2005 2004 2003 2002

Below are the forecasted number of attendees at SWU Football Games for the next 2 years. Based on seasonal projection, the stadium would nearly max out at the 2nd game of 2008 with a forecasted number of attendees of 53,712. Of course, there are also several qualitative factors to consider. Southwestern University Football Game Attendance
70000
65000 60000 55000 ATTENDEES 50000 45000 40000 35000 30000 25000 20000 2004 2003 2002

2002

2003

2004

2005

2006 YEAR

2007

2008

2009

The case is about the increasing number of attendees during football games held at Southwestern University stadium. From the average of 25,000 to 29,000 attendees per game, ticket sales bumped up by 10,000 just with the announcement of the Pitternos (the new couch) arrival.
The existing SWU stadium, built in 1953, has a seating capacity for 54,000 fans. One of the new coachs demands had been a stadium expansion, or possibly even a new stadium. The SWU president, Dr. Starr, decided it was time to develop a forecast when the existing stadium would max out. He also sought a revenue projection assuming an average ticket price of $20 in 2008 and a 5% increase each year in future prices.