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Visual Information and Media
Visual Information and Media
Visual Information and Media
L
Information
and Media
Prepared by:
Ms. Kathleen L. Cabahug, LPT
Learning Objectives
01 02
Identify the different visual Comprehends how visual
file types; information and media is/are
formally and informally produced,
organized, and disseminated;
03
Produces a creative visual-
based presentation using
design principle and
elements.
Common
Visual File
Types
Image Formats Cheat Sheet - All you need to know about JPEGs, TIFFS, GIFs, PNGs & BMPs - M
ake A Website Hub
01
Image Formats Cheat Sheet - All you need to know about JPEGs, TIFFS, GIFs, PNGs & BMPs - M
ake A Website Hub
Image Formats Cheat Sheet - All you need to know about JPEGs, TIFFS, GIFs, PNGs & BMPs - M
ake A Website Hub
02
Image Formats Cheat Sheet - All you need to know about JPEGs, TIFFS, GIFs, PNGs & BMPs - M
ake A Website Hub
Image Formats Cheat Sheet - All you need to know about JPEGs, TIFFS, GIFs, PNGs & BMPs - M
ake A Website Hub
03
Image For
mats Chea
t Sheet - Al
l you need
to know ab
out JPEGs,
TIFFS, GI
Fs, PNGs
& BMPs -
Make A We
bsite Hub
Image Formats Cheat Sheet - All you need to know about JPEGs, TIFFS, GIFs, PNGs & BMPs - M
ake A Website Hub
04
Image For
mats Chea
t Sheet - Al
l you need
to know ab
out JPEGs,
TIFFS, GI
Fs, PNGs
& BMPs -
Make A We
bsite Hub
Image Formats Cheat Sheet - All you need to know about JPEGs, TIFFS, GIFs, PNGs & BMPs - M
ake A Website Hub
05
Image Formats Cheat Sheet - All you need to know about JPEGs, TIFFS, GIFs, PNGs & BMPs - M
ake A Website Hub
ELEMENTS
of
Visual Design
LINE
• The most basic visual design
element is the line. In graphic
design, a line is defined as a
connection between two
strokes. Lines are the building
blocks of other visual design
elements like shapes.
The Visual Design Elements and Principles That Make Good Design (flux-academ
SHAPES
• Shapes are another basic
visual design element that
typically form the core of
any design piece. Shapes
are two-dimensional, self-
contained areas. We
typically think of shapes as
geometric circles and
rectangles, but they come
in all forms imaginable.
The Visual Design Elements and Principles That Make Good Design (flux-academ
VALUE
The Visual Design Elements and Principles That Make Good Design (flux-academ
TEXTUR
E
• Texture describes the look
or feel of the surface of an
object. Tactile textures are
textures we can feel, such
as soft fur or rough
sandpaper. In visual
design, we're mostly
concerned with implied
textures, which are
textures we can see.
The Visual Design Elements and Principles That Make Good Design (flux-acade
y.com)
COLOR
• Color is a fundamental
visual design element that
needs little explanation.
Color can be used to
establish a particular look
and feel. In addition to
setting a mode and tone
and bringing out certain
emotions, color also
contributes to contrast,
variety, harmony,
repetition, and space.
The Visual Design Elements and Principles That Make Good Design (flux-academ
FORM
• Form, or volume, refers to
three-dimensional objects
in a design. Since visual
design is a 2D form of
design, the only type of
volume visual designers use
in design is volumetric
illusion. In other words,
visual designers can create
the illusion of volume
through 3D shapes and
graphics.
The Visual Design Elements and Principles That Make Good Design (flux-academ
PRINCIPLES
of
Visual Design
CONSISTEN
CY
• The importance of consistency in
visual design cannot be
overstated. In a nutshell, visual
consistency creates trust. This
makes repetition in design
especially important for branding,
the goal of which is to establish
trust and customer loyalty. On a
smaller scale, repetition is also
used in visual design to create
patterns. Patterns are a fun way to
liven up a design and help it stand The Visual Design Elements and Principles That Make Good Design (flux-acade
y.com)
out
BALANCE
● Visual equality in
shape, form, value,
color, etc.
● It can be symmetrical
and evenly or
asymmetrical and
unevenly balanced
RHYTH
M
• a movement in which
some elements recur
regularly
• like a dance, it will
have a flow of objects
that will seem to be
like a beat of music
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