The document provides a sales analysis and feedback for the Street Collection Luxembourg. It summarizes that: the collection accounted for 3.67% of total sales and earned 16,000 euro since March 1st; pink label sold better than expected while blue label had good impact; customers were satisfied but wanted more information on technical materials. Suggestions included using window stickers, increasing accessory diversity, and collaborating with an athlete.
The document provides a sales analysis and feedback for the Street Collection Luxembourg. It summarizes that: the collection accounted for 3.67% of total sales and earned 16,000 euro since March 1st; pink label sold better than expected while blue label had good impact; customers were satisfied but wanted more information on technical materials. Suggestions included using window stickers, increasing accessory diversity, and collaborating with an athlete.
The document provides a sales analysis and feedback for the Street Collection Luxembourg. It summarizes that: the collection accounted for 3.67% of total sales and earned 16,000 euro since March 1st; pink label sold better than expected while blue label had good impact; customers were satisfied but wanted more information on technical materials. Suggestions included using window stickers, increasing accessory diversity, and collaborating with an athlete.
• 16.000 euro accumulated since 1st March • Average price Street: 16.17 euro • Average price Luxem: 17.03 euro Customers general • Customers were very pleased with this collection, having an advantage versus the other young brands feedback • Client needs for gym products were totally met within our products • Creating an area exactly in the middle of the shop helped to easier identify the specific products • Design, quality and price are very competitive, this is a constant feedback of our customers • Customers ask for information regarding technical materials properties and we are totally missing it • Contrary to what we initially thought, Pink sold better than Black and Green label • Blue label has very good impact • Feminine and comfy • Very good quality of technical materials Product feedback • Polyamide fabric has a great quality • Flashy and pop colors • Mono products as sculpt leggings and tops, shorts and t-shirts sold very good as prices are cheaper than our competitors • Promo on yoga carpets helped us to be sold out in this product H&M: low price, lower quality and variety Competitors Oysho: wider variety and quality H&M, Oysho, Cotton, sport brands but overpriced
Cotton: similar price with STR,
more variety in shorts and t-shirts
Sport brands: better quality,
wider variety, technical materials Street stickers in the window Information about technical materials Street coordination Suggestions More diversity in Collaboration with a accessories( caps, famous sport bandanas, watches) personality