DESIGNING AND COPYWRITING FOR

ICT PROJECTS
EMPOWERMENT TECHNOLOGIES
DEFINITION OF TERMS

• Copywriting – Copywriting is the strategy of creating persuasive content for Marketing and Sales with the
goal of generating conversions and sales. Some examples are emails, websites, advertisements, catalogs and
others. The professional assigned to write and develop the “copy” is the copywriter.
• Web Designer – A web designer creates the layout and design of a website. In simple terms, a website
designer makes a site look good. They use design programs to create visual elements.
• Audience Profile – Audience profiling is the process of describing each audience segment to include
information on demographics, current behaviors, knowledge, values, aspirations and emotions.
• Demographics – the social characteristics and statistics of a human population.
• Psychographics – the study and classification of people according to their attitudes, aspirations, and other
psychological criteria, especially in market research.
• Task assigning happens during the planning stage.

• It is important that each member know their specific tasks for a

good performance and productivity of the group.

• Among these positions are copywriter and designer, and their

partnership is crucial during the production of the web project.
 COPYWRITER
• The copywriter’s task is to check the errors in the ICT content. He/she will follow this process (Gabest,
2018):

Split paragraphs Split complex Use subheading

into shorter and sentences into Highlight key words. to identify
fewer sentences. simpler ones. subsections of the
application or
website.
• According to American Writers & Artists Institute, copywriter is responsible for writing the text used to
persuade or motivate people to take some action or response.

• Copywriting is defined as a process of persuasive writing for marketing and promotional materials.
WEB DESIGNER
• refers to person who decides and creates the aesthetic portion of the website
and its usability.

• The web designer focuses on what the exterior and the interior design of the
website, what ambiance it shares to the target audience, and what is the
website usability interface.
• For the success and effectiveness of the ICT project, a copywriter and
a designer must work together to produce a message.
To develop a successful partnership, they must start with three C’s:
(UCreative, nd.).
• Communication
• Collaboration
• Concept
COMMUNICATION

• It is a process of sharing and exchanging of thoughts and ideas.

Designers and copywriters must have a constant and regular
communication specially to achieve end goal of your web project.
 COLLABORATION
• Defined by Cambridge English Dictionary, it is a situation wherein two
or more people working together to create or achieve the same thing.
• During the designing, one or more designs were developed. From these
designs, the project supervisor will use these designs to choose the
definitive design that will be produced in the project. The web designers
and copywriters must start collaborating at this stage. Copywriter must
start writing the content draft, so that the web designers get a feel for
what they are working around.
CONCEPT

• The designer and the copywriter must get on the same page
through continuous communication and collaboration to create a
concept that achieves the goal of your ICT project.