Our Core values

Deliver WOW through Pursue growth and

Build a positive team
service learning

Embrace and drive Be passionate and

change determined

Steps in creating value based management system

Launch
Gather Identify
Analyse change
employees Revise the obstacles to
employee initiatives to
inputs on values living the
inputs remove
values value
obstacles
 Behavioural Segmentation Breakdown

Target Market

Aware Unaware
30% 70%

Tried Not Tried

30% 70%

Neutral Positive Negative

Repeated Rejector
Opinion Opinion Opinion
70% 30% 14% 40% 46%

Loyal to Loyal to
Switcher
other brand brand
40% 40% 20%

Regular
Light User Heavy User
User
23% 17% 60%
 Most Well Known Media

The main sources of the

Broadcasting broadcast are television and
radio.

It includes Newspapers,
Print Media Magazines, and books, etc.

It is one of the oldest platforms

Movies of media and people went to
the theaters to watch

The Internet is one of the

Internet
newest sources of media

It is only grown in youth with

Games high dimensions and more
graphics
 Resources Businesses Need

Natural Resources Capital

Natural resources have two fundamental

characteristics: (1) They are found in nature, and
01 02 Before we discuss capital, it’s important to point out that
money is NOT a resource. Remember that resources
need to be productive. They have to be used to make
(2) they can be used for the production of goods
and services something else, and money can’t do that.

Labor Entrepreneurship
Labor refers to human resources (also called This resource is a special form of labor

04 03
human capital)—physical or intellectual. You’re provided by an entrepreneur. An entrepreneur
adding to your own human resources right now by is someone who is willing to risk his or her
learning. time and money to start or run a business—
usually with the hope of earning a profit in
return.
 Project Life Cycle

Initiation

1 2
Planning
To get your company’s
To get your
name out there, you
company’s
need to make sure.
name out there,
you

Closure

3
Execution

To get your
4 To get
company’s name
your

company’s name out out there, you

there, you need to
make sure.
 Project Life Cycle 2
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

1 4
Initiating Closing
To get your To get your company’s
company’s name out name out there, you need
there, you need to to make sure.
make sure.

2 Planning
To get your company’s
name out there, you
3 Executing
To get your company’s name
out there, you need to make
need to make sure. sure.