 Motaz Al-Oraby

 Amr Behary
 Ramy Adel
 Islam Mohamed
 Samer Ali
Business Model

Coworking
Cafe
Space

Vida
Workstation
Cafe
The Market

 Vida workstation is located in Tanta.

 Tanta is center of Gharbya government with 700,000
population.
 Has one of big university in Egypt with 150.000 students and
this university includes private credit hours colleges .
 Tanta considers the center of Delta in business corporate.
SWOT Analysis

Location
Interior design Parking
Application High operation cost
Library No experience
Employee

Governmental Licenses
Lack of coworking spaces Financial crisis
Lack of official corporates Tough competition
offices
Segmentation
 Geographic: Tanta Residents and peripheral residents .
 Education Stage : Pre Collage , University & Post graduate
 Demographic : age 18-22
22-30
30-40
 Life stage : Undergraduates & post-graduates.
 Occupation : Corporate & Non Corporate.

Targeting

 Tanta university students.

 Free lancers.
 Business corporates have no official offices in Tanta
 Positioning

 Vida workstation café which place helps make life/work

for your personal and professional lives.
Points of Parities Points of Difference

 Bar menu.  Interior design

 Training rooms.  Smart application

 Big library
 The Brand

 Name Vida work station café it’s a foreign name and it’s descriptive and mean life

 Logo is as letter (v) but it’s like sun rays (Symbol)

 Slogan (Enjoy Your Work )

 Mission Statement
 We inspire you to enjoy your work and study by surrounding you by productive and quiet
environment
 Engage you in a community helps to study ,work ,learn and grow

 We innovate Vida work station cafe which helps to make life or work is professional specially the
place which business corporate and experts surround you

 Services and product will be provided by well educated employee

 We provided services and product through our application

 Consumer
Students ,employees, and corporate

 Service or product
Providing services and products in the same time

 Technology
Being the fist work station cafe managed by smart application

 Employee development
Continuous development plan for the employees to make them able to create a comfort
and creative environment
 PRODUCT&SERVICE

 Consumer needs represent the factors that drive people to make purchasing decisions and
understanding their needs will help to create the right offer.
 Belongs as people looking for friendly place to use and physiological needs as it offer food
and beverage.
 Value proposition a set of benefits that satisfy those needs.
 So VIDA Engage you in a community helps you to study, work, learn and grow.
 As VIDA is hybrid as it is type of business which offer mix between products and service
 VIDA desire to stand in the mind of consumer and to be first solution for them due to points of
difference in the place.
 PRODUCT&SERVICE

 VIDA product
 Core Product: function part of the product for the customer will be Relaxing, memorable
times.
 Formal Product: the tangible part of product will be Physical aspects, décor & a certain level
of service.
 Augmented Product: will be like Valet parking, online reservations.

 VIDA Service
 Employees to be well educated and offer best service quality
 Process to use technology to enhance it
 Physical evidence
 Value Based pricing :

 Goods value pricing: It offers your clients the right combination of quality and service at a reasonable
price.
 Value-added pricing: This is where you base the price of a product or service on your client's
perception.

Penetration Pricing :

 To produce same prices with extra services .

Promotion Mix (IMC)

 Digital Marketing (FB, Insta & Linkedin pages)

 Advertising (Unvi)
 Public Relations ( team for corp & students gps)
 Direct Marketing (broadcasting )
 Sales Promotion ( launch offers )

Selective Exposure (Perceptual vigilance) near to university, direct to corp.

 LEARNING

 Advertising, Digital Marketing, Direct Marketing (CLASSICAL &

INSTRUMENTAL LEARNING) ( Repetition, Snob appeal, Hedonic)

 Sales Promotion (INSTRUMENTAL LEARNING)

 Public Relations (COGNITIVE LEARNING) ( Influencers endorsement )

 AIDA
 Awareness ( Magnet ) :- Words, Pics,
https://
m.facebook.com/story.php?story_fbid=pfbid02WcSgjWFSES2HUqy5xWj8Kk7onk
hFHp74Uvj4mZPm8dbfGb8GqJWwLuZHBSNc7Ck7l&id=100090262460370&mi
bextid=Nif5oz

 Interest : Students & Corp / Work space & cafe ( information)

 Desire : Smart, Productive & Social working space, ( Digitally & PR )( solution)

 Action : address & Facebook page

Marketing Activities

 Social media campaign periodically (Video, menu, pics) (SEO)

 Weekly Time table courses will be published (Digitally)

 Direct deals with university instructors, student unions & business corporates (Sales

Promotion)

 Block notes and pens.

Marketing Activities
 Sponsored Ads in social media.

 Ads in public pages in Tanta like Tanta today and others.

 Reels and reviews influencers famous in Tanta.

 Customers engagement by photo session published in social media especially in soft opening.

 One book summary 5 minutes / week.

 Morning vibes in outdoor area including motivational speech or quotes 1 minute videos

twice weekly.
THANKS