Professional Documents
Culture Documents
MBA5014 ArceoLashawndra Assessment3-1
MBA5014 ArceoLashawndra Assessment3-1
CORPORATION FINANCIAL
ANALYSIS REPORT
FINANCIAL ENGINEERING
TO ENHANCE
SHAREHOLDER VALUE
Lashawndra Arceo
School of Business, Technology, and Health Care Administration,
Capella University
MBA-FPX5014 Applied Managerial Finance
Professor Henry Weber
May 16, 2023
AGENDA
■ Introduction: ABC Healthcare
Corporation’s Financial Status
■ Financial Analysis: Tools & Rationale
■ Financial Decision
■ Recommendation: Maximizing
stakeholder value
■ Tactical Objectives
■ Financial Tools for Progress
Monitoring
INTRODUCTION:
ABC Healthcare Corp.’s Financial Situation
Project C (6
Project C: Project C: Project C:
yrs.): $33.4
million
1.23 years 4.84 90.36%
Increased
Improved Shareholder
demand & Brand equity
cash flow value
revenue
KPIs to measure digital
marketing success
Business
knowledge
Value Risk
analysis analysis
Informatio
n sharing
■ Doyle, P. (2012). Chapter 2: The Shareholder Value Approach. Value‐Based Marketing: Marketing
Strategies for Corporate Growth and Shareholder Value. https://doi.org/10.1002/9781119207177.ch2
■ Klontz, B. T., & Horwitz, E. J. (2017). Behavioral finance 2.0: Financial psychology. Journal of
Financial Planning, 30(5), 28-29. ProQuest Central
■ Mousa, M., Nosratabadi, S., Sagi, J., & Mosavi, A. (2021). The effect of
marketing investment on firm value and systematic risk. Journal of Open
Innovation: Technology, Market, and Complexity, 7(1), 64.
https://doi.org/10.3390/joitmc7010064
■ Ross, S. A. (2020). Corporate Finance: Core Principles and Applications (6th ed.).
McGraw-Hill Higher Education (US).
https://capella.vitalsource.com/books/9781260726305
■ Senthilnathan, S. (2020). Capital Budgeting–The Tools for Project Evaluation.
https://doi.org/10.2139/ssrn.3748067
■ Wang, Y. (2021, December). The development and usage of NPV and IRR and
their comparison. 2021 3rd International Conference on Economic Management
and Cultural Industry, 2044-2048. https://doi:10.2991/assehr.k.211209.334