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  • Online Advertising

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    VIRGINIA ARAGONES HERNANDEZ
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    Online advertising is a debated topic, as some argue it does more harm than good through intrusive targeting and tracking of consumers' online behaviors and data. While targeted ads can potentially be beneficial by showing relevant products, many are concerned about privacy and the lack of control over how their data is collected and used. There is no consensus on whether ad-blocking is ethical when it impacts sites' revenue, or on how to balance privacy concerns with targeted advertising's benefits to businesses.

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    ESL reflection activity on advertising.

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    Online advertising is a debated topic, as some argue it does more harm than good through intrusive targeting and tracking of consumers' online behaviors and data. While targeted ads can potentially be beneficial by showing relevant products, many are concerned about privacy and the lack of control over how their data is collected and used. There is no consensus on whether ad-blocking is ethical when it impacts sites' revenue, or on how to balance privacy concerns with targeted advertising's benefits to businesses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    3 views2 pages

    Online Advertising

    Uploaded by

    VIRGINIA ARAGONES HERNANDEZ
    Online advertising is a debated topic, as some argue it does more harm than good through intrusive targeting and tracking of consumers' online behaviors and data. While targeted ads can potentially be beneficial by showing relevant products, many are concerned about privacy and the lack of control over how their data is collected and used. There is no consensus on whether ad-blocking is ethical when it impacts sites' revenue, or on how to balance privacy concerns with targeted advertising's benefits to businesses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Online Advertising

    • Does modern advertising do more harm than good?


    • As there are more ads online, people start using ad-blockers (software
    that removes online advertising content). Is it ethical to use ad-blockers
    as it is sometimes the only funding for some websites that provide free
    content?
    • Can you remember an online advertising campaign that caught your
    attention?
    • How much do ads influence your shopping decisions?
    • It is said that the Internet is the future of advertising. Would you agree?
    Does it mean that TV ads will be gone soon?
    Why advertisers are tracking your emojis
    https://www.youtube.com/watch?v=RK1K78PyWDc&feature=youtu.be

    • Are targeted ads intrusive and unethical in your opinion?


    • Should Twitter stop making emojis people use available for
    advertisers?
    • Are you concerned about the fact that we are being constantly
    tracked online?
    • What can we do about it?
    • How targeted ads could be beneficial to consumers?

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