DIGITAL

MARKETING

PRESENTED BY MUGISHA EDISON ERIC

QTN: WHAT IS DIGITAL MARKETING?

• Digital marketing is the marketing of products or services using digital technologies,

mainly on the internet, but also including mobile phones, display advertising, and any
other digital medium.
THE 5 P’S OF DIGITAL MARKETING.

• Product
• Price
• Promotion
• Place
• People - are a framework that helps guide marketing strategies and keeps marketers
focused on the right things. However we can add some other two: Packaging and Process.
SIX PILLARS OF DIGITAL MARKETING

• Achieving Digital Marketing success.

1. Introducing the RACE planning System.
2. PLAN – Create and implement.
3. REACH – Increase awareness and visits
4. ACT – Increase interactions
5. CONVERT – increase online and offline sales.
6. ENGAGE – improve customer loyalty and advocacy.
CATEGORIES OF DIGITAL MARKETING

• Search Engine Optimization

• Pay-Per-Click
• Social Media Marketing
• Content Marketing
• Email marketing
• Market Analytics
• Affiliate marketing
SKILLS A DIGITAL MARKETER SHOULD HAVE

• Data Analysis
• Content creation
• SEO
• Communication skills
• Social media management
• Basic design skills.
ADVANTAGES OF DIGITAL MARKETING

• Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign
can be hard, expensive, as well as labor-intensive
• Local Reach
• Lower Cost
• Easy to Learn
• Effective Targeting
• Multiple Strategies
• Multiple Content Types
• Increased Engagement