Sugar Reduction

New Approach & possibilities

July
April 2021
Consumer Interest in Concept Sugar-Free
How appealing do you find the following food & drink concepts/claims?

Regional Split

Europe Middle East North South Asia

& Africa America America Pacific

61% 67% 62% 67% 72%

Global Gender Split Global Age Group Split

68% 68% 70% 67%

63% 61% 63%
59%

Female Male 16-24 25-34 35-44 45-54 55-64 65+

Döhler Sensory & Consumer Science; Total: n=1000 | Australia: n=200 | Sweden: n=200 | Denmark: n=200 | Romania: n=200 | United Kingdom: n=200; September 2018 2
© DÖHLER
9-Point-Scale: 1=do not like at all to 9=like it a lot | Mean
Nutritional Labels increasingly used Worldwide
Politics and Industry are answering Consumers and Health Organisations’ Demands for Transparency

Nutritional labels are designed to help consumers identify

nutritious and healthy food & beverages

Traffic light labeling Keyhole

UK Sweden

Health star rating Nutri-score

Australia & NZ Europe

Exemplary display of options, no complete global overview © DÖHLER 3

The Challenge when Reducing Sugar

Taste Label Cost

Consumers want sugar The most important feature making a Remaining price competitive
reduction – as long as it product healthy for consumers is as important business driver
“tastes good” naturalness | 70% agree*

Refined white sugar is the Create the label as clean, Maintain or reduce cost
taste and mouthfeel understandable & natural as compared to sugar,
standard which must be possible especially post Covid19
imitated

*Global Data Consumer Survey, n= 29.000 Q3 2019 & Q4 2017

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Sweetening Solutions for Beverages
Focus on Sugar Reduction as well as Sugar Replacement

High Intensity Honey Powder

Sweetener / Blends

MultiSense® Masking Fruit Sweeteners

Calorie Reduced
MultiSense® Sweet
Sweetening Ferments

Solutions Low Brix Juices

MultiSense® Mouthfeel

Leaf Infusions & Cereal & Malt Extracts

Extracts

Captive raw materials combined Unique ability to deliver Deep scientific research for tailor
with state of the art Integrated Solutions for made natural ingredients &
Technologies different applications plant-based extracts

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MultiSense® Flavours
The Building Blocks

+
MultiSense Sweet ®
High level of
backwards
Significant or moderate sugar reduction possible integration and
direct access to
best natural raw
Initial and core sweetness for a balanced sweet profile
materials
Mouthfeel enhancement in sugar reduced products
MultiSense Masking ®

Masking aftertaste of various sweeteners (e.g. Stevia, HIS)

Reducing the lingering sweetness for a cleaner taste profile

MultiSense Mouthfeel ®

Mouthfeel enhancement in sugar reduced products

Powerful mouthfeel enhancement in sugar reduced products

Prevents the watery impression of sugar-reduced products

Imitates a sugar like texture and impression

→ Declaration as natural flavouring or flavouring

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MultiSense® Sweet
Reduce sugar content partly in a natural way

Product Benefits
Initial sweetness
Reduction of sugar Balanced sweetness
from volatile components like
profile imitating sugar curve

~ 30%
without taste impact
Flavour with modifying
properties
No additional sweeteners
necessary
In-house production of key
components, providing cost
advantage, high control of
Less price volatility
supply chain and quality
and stock keeping vs. sugar
perfectly
sugar distillates
or sugar cane extract
No change of
Core sweetness
ingredient list
coming from ingredients as
thanks to labelling as
leaves and Fruits
‘natural flavour’
or ‘flavour’ *
Optimize indirect cost
Freight, Storage
in Supply Chain

Dosage Ratio 60:1

*if product originally contains (natural) flavours | **depending on the sugar price © DÖHLER 7
Knowing our Competitors

IFF FlavorFit™ Givaudan TasteSolutions™ Kerry TasteSense™

Symrise Symlife™ Firmenich TasteGem™ Mane SenseCapture™

Duas Rodas T-Sweet™ DSM ModuMax™ Takasago IntenSates™

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MultiSense Sweet
Based on a global network of natural and plant based captive raw materials GERMANY
Darmstadt
• Liquid flavor, Extract and
THE NETHERLANDS
infusion hub
Roggel • Global R&D and Innovation
Global Fermentation and Center for Taste Modulation
Infusion Hub
• In house production of Stevia
Dahlenburg
• Dry Technology Center
derived components
• Source for non-alcoholic bio- Neuss
fermented juices • Cereal & Malt Extraction Hub
• Future: Further Infusion

11
Flavour
Production hubs
Brazil
Limeira

3
Extracts and Distillates Center
& Flavour production
• Source for volatile sugar-like
Centers of excellence for components: Sugar
captive raw material production
distillates, Sugar cane
extracts
• Citrus Extracts
CIU Savings vs.
Competition

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MultiSense® Sweet
Market Potential & Ambition

Market Potential BRA/COS: Euro 80 Mio / 4.000 Tons

Beverages: represents 75% of this potential

Foods: Dairy is currently the main market

Our Ambition 2022: Euro 1 Mio / 50 Tons

Our Ambition 2026: Euro 6 Mio / 300 Tons

▲
Please click the icon
to insert a picture

Project Pipeline: Euro 2.000 Mio / 25 Tons

Sales 2021: Euro 200k / 10 Tons

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MultiSense@Energy
Compounds

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Cost Saving Opportunities
MultiSense® Sweet – for Energy Drinks

Energy Drink CR Price – Compound 15% CM1

Assumptions:
Sugar Price = 1,80 USD/kg
Full Sugar Reference: 9,69% 0.79
Sugar reduction: 25% only from compound (7,2%) 0.77

Energy Drink Compound:

Full Sugar Comp.@7,69%
Red. Sugar Comp.@7,76%
-3,6% saving

With moving from a full sugar version, to a

partial replacement of 25%, we can offer a cost
reduction by our compounds at minimum 3,5%
- for each 1.000 Liters = 20.000 BRL

Full Sugar CR Reduced CR

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 Natural Sugar Reduction Solutions
Energy Drink

Red Bull Type

Full Sugar Version

Compound H91154 BRL/Kg 7,10
CR0455769
.
Open Ingredients CR0458427

Reduced Sugar Version: MultiSense

Compound H91155
CR0455772 BRL/Kg 7,59
Open Ingredients CR0458428

Reduced Sugar Version: MultiSense + Sweetneert

Compound H91157
CR0455775 BRL/Kg 7,32
Open Ingredients CR0458429

- 25% sugar reduction from 10,4% to 7,2%

- Sugar Costs @ 1,80 BRL/Kg

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 Natural Sugar Reduction Solutions
Energy Drink

Extra Power Type

Full Sugar Version

Compound H90419 BRL/Kg 6,72
CR0453902
.
Open Ingredients CR0458424

Reduced Sugar Version: MultiSense

CR0453906 Compound H90421
BRL/Kg 7,21
Open Ingredients CR0458425

Reduced Sugar Version: MultiSense + Sweetneert

Compound H90422
CR0453907 BRL/Kg 6,86
Open Ingredients CR0458426

- 25% sugar reduction from 9,7% to 7,2%

- Sugar Costs @ 1,80 BRL/Kg

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MultiSense@Fruit
Preparations

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Cost Saving Opportunities
MultiSense® Sweet – by Fruit Preparations

Fruit Preparation RMC

Assumptions:
Sugar Price = 1,80 BRL/Kg
4.76
Full Sugar Reference: 8,40% 4.55
Sugar reduction: 25% only from fruit prep (6,3%)

Fruit Prep. Strawberry Spoonable @ 10%:

Full Sugar Prep.: Sugar@30%
-4,5% saving
Red. Sugar Prep.: Sugar@9% + MultiSense®
Sweet@ 0,15%

With moving from a full sugar version, to a

partial replacement of 25%, we can offer a
cost reduction by our preps at minimum
4,5% - for each 1.000 tons = 190.000 BRL

Full Sugar Version Prep Reduced Sugar Prep

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 Natural Sugar Reduction Solutions

Strawberry Yogurts - Spoonable

RMC / CIU

CR0461745: Full Sugar Version@10% BRL/Kg 4,76

Full sugar Fruit Prep. H14040 476/Ton P.A.

Reduced Sugar Version@5% BRL/Kg 9,00

CR0461747
Fruit Prep. H87265 450/Ton P.A.

Reduced Sugar Version@10% BRL/Kg 4,55

CR0461746
Fruit Prep. H87263 455/Ton P.A.

- 25% sugar reduction from 8,4% to 6,3%

- Sugar Costs @ 1,80 BRL/Kg

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 Natural Sugar Reduction Solutions

Fruit Mix - Drinkable

RMC / CIU

CR0461748 Full Sugar Version@5% BRL/Kg 1,72

Full Sugar Fruit Prep. H94421 172/Ton P.A.

Reduced Sugar Version@5% BRL/Kg 1,41

CR0461749
Fruit Prep. H93042 141/Ton P.A.

- 25% sugar reduction from 7,82% to 5,28%

- Sugar Costs @ 1,80 BRL/Kg

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Although the utmost care has been taken to prepare this material as accurately as possible, Döhler does not guarantee the accuracy, timeliness, completeness or merchantability for any purpose of any information contained in this document.
The information contained herein is for informational purposes only and is subject to change without notice. © DÖHLER