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FM ch2
FM ch2
FM ch2
Chapter Two
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Introduction
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MEANING, SIGNIFICANCE AND OBJECTIVES
OF FINANCIAL ANALYSIS
Financial analysis refers to analysis of financial
statements and it is a process of evaluating the
relationships among component parts of financial
statements.
The focus of financial analysis is on key figure in the
financial statements and the significant relationships that
exist between them.
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The analysis of financial statements is designed to
reveal the relative strengths and weakness of a firm.
Financial analysis helps users obtain a better
understanding of the firm’s financial conditions and
performance.
It also helps users understand the numbers presented in
the financial statements and serve as a basis for
financial decisions.
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Types of Financial Analysis
major types:
B. Internal analysis.
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A. External analysis:
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TECHNIQUES OF FINANCIAL STATEMENT
ANALYSIS
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Con…
2. Trend Analysis (Horizontal Analysis)
• It is used to evaluate the trend in the accounts over the
accounting periods.
• It is usually shown on a comparative financial statement.
• In a horizontal analysis it is essential to show both the
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Horizontal Analysis of Balance Sheet
Increase (Decrease)
during 2012
Assets 2012 2011
Amount Percent
Stockholders’ equity
Total Liabilities and Stockholders’ Br. 5,050.0 Br.4, 414.6 Br. 635.4 14.4%
equity 10
Cont’d………………
2. Common Size Analysis (Vertical Analysis)
• It is analysis of financial statements where a significant
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Common Size Analysis (Vertical Analysis)
Biftu Company
Condensed Balance sheet
December 31
2012 2011
Assets Amount Percent Amount Percent
Current assets Br.1,528.6 30.3% Br. 1,428.8 32.4
Plant Assets (net) 2,932.9 58.0 2,784.8 63.0
Other assets 588.5 11.7 201.0 4. 6
Total assets Br. 5,050.0 100.0% Br. 4,414.6 100.0%
Liabilities & Stockholders' equity
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Objectives of Ratio Analysis
To standardize financial information for comparisons
To evaluate current operations
To compare current performance with past performance
To compare performance against other firms or industry
standards
To study the efficiency of operations
To study the risk of operations
To find out the ability of the firm to meet its debts (liquidity).
To help investors in evaluating sustainability of returns
on their investment
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Advantages of Ratios Analysis
Simplifies financial statements
Facilitates inter-firm comparison
Helps in planning
Makes inter-firm comparison possible
Help in investment decisions
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Limitations of ratio analysis
Limitationof financial statement
Comparative study required
Problems of price level change
Lack of adequate standard
Limited use of single ratios
Personal bias
Incomparable
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TYPES OF FINANCIAL RATIOS
LIQUIDITY RATIO(LR)
ACTIVITY RATIO
SOLVENCY RATIO
PROFITABILITY RATIO (PR)
MARKET VALUE RATIO
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1) Liquidity Ratios (LR)
Liquidity ratios measure the ability of a firm to meet its
immediate obligations and reflect the short – term financial
strength or solvency of a firm.
Liquidity ratios measure a firm’s ability to pay its current liabilities
as they mature by using current assets.
There are two commonly used liquidity ratios: current ratio and
quick ratio.
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Cont’d…
i) Current ratio(CR) – measures the ability of a firm to
satisfy or cover the claims of short-term creditors by
using only current assets.
This ratio relates current assets to current liabilities
Current ratio = Current assets
Current liabilities
Relatively high current ratio is interpreted as an indication
that the firm is liquid and in good position to meet its
current obligations.
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Current ratio
Acceptable current ratio values vary from industry to
industry
As a conventional rule, current ratio of 2:1 is considered
satisfactory for merchandising firms.
However, the arbitrary ratio of 2:1 should not be, blindly,
followed.
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Limitations of Current Ratio
It is crude ratio because it measures only the quantity
and not the quality of the current assets.
Even if the ratio is favorable, the firm may be in financial
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The current ratio can yield misleading results under the
following circumstances:
Inventory component. When the current assets figure
includes a large proportion of inventory assets, since
these assets can be difficult to liquidate.
Paying from debt. When a company is drawing upon its
line of credit to pay bills as they come due.
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Cont’d…
A reasonably higher current ratio as compared to other
firms in the same industry indicates higher liquidity
position.
A very high current ratio, however, may indicate excessive
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ii) Quick ratio (Acid – test ratio) (QR): measures the
short-term liquidity by removing the least liquid current
assets such as inventories and prepayments.
Inventories are removed because they are not readily or
easily convertible into cash.
Quick ratio. = Current assets – Inventory--
prepayments
Current liabilities
• Like the current ratio, the quick ratio reflects the firm’s
current ratio.
Quick ratio is more rigorous test of liquidity than the
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Cash Ratio
is an indicator of company's short-term liquidity.
It measures the ability to use its cash and cash
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Cash ratio is used by creditors when deciding how
much credit, if any, they would be willing to extend to
the company.
Cash Ratio = cash + Marketable securities
Current liabilities
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2. Activity Ratios/Asset utilization
ratio
indicate how much a firm has invested in a
particular type of asset (or group of assets)
relative to the revenue the asset is producing.
measure the degree of efficiency a firm
displays in using its assets.
Generally, high turnover ratios are associated
with good asset management and low turnover
ratios with poor asset management.
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Cont’d…
Activity ratios include:
i. Accounts Receivable turnover
(ART)
ii. Days sales outstanding
(DSO) (AV collection period)
iii. Inventory turnover (ITO)
iv. Fixed assets turnover (FAT)
v. Total assets turnover(TAT)
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Cont’d…
i) Accounts Receivable turnover (ART)
Measures Company’s efficiency in collecting its sales on credit
and collection policies.
Takes in to consideration ONLY the net credit sales.
Will be affected and may lose its significance if the cash sales are
included.
It is best to use average accounts receivable to avoid seasonality
effects
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High receivables turnover ratio
liquidity
indicates a combination of conservative credit policy and
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A low receivables turnover ratio
Indicate longer collection period
Indicate poor receivables collection procedures and
credit policies
Implies high risk of un-collectibility
Is an indication of greater collection expenses
May be caused by a loose or nonexistent credit policy,
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ii) Days sales outstanding (DSO)
also called average collection period.
It seeks to measure the average number of days it takes for a firm
to collect its accounts receivable.
In other words, it indicates how many days a firm’s sales are
outstanding in accounts receivable.
Days sales outstanding = account receivable
Average credit sales per day
The average collection period of a firm is directly affected by
the accounts receivable turnover ratio.
Average credit sales per day = annual credit sales
360 days
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Average Collection Period:
measures the quality of debtors
can also be evaluated by comparison with the terms on
terms
Should not exceed credit terms by more than 10-15 days
Use average accounts receivable to avoid seasonality
effects
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Short Collection period:
Implies prompt payment by debtors.
Reduces the chances of bad debts.
performance.
It is difficult to provide a standard collection period of
debtors
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iii) Inventory turnover (ITO)– measures how many times
per year the inventory level is sold (turned over).
Inventory turnover = Cost of good sold
av. Inventory
Measures the velocity of conversion of stock into sales
Indicates the number of times stock has been turned into
sales
Evaluates the efficiency with which a firm is able to
limit or not
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A low inventory turnover ratio:
Is a signal of inefficiency, either poor sales or excess
inventory
May indicate poor liquidity, possible overstocking, and
obsolescence,
May also reflect a planned inventory buildup
Indicates efficient management of inventory
Implies a large investment in inventories relative to the
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The following issues can impact the amount of
inventory turnover:
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V)Total assets turnover (TAT) – indicates the amount
of net sales generated from each birr of total tangible
assets.
It is a measure of the firm’s management efficiency in
managing its assets.
Total assets turnover = Sales
Total assets
A high total assets turnover is supposed to indicate
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con…
Total Assets Turnover helps measure the efficiency with
which firms use their assets.
It reflects how well the company’s assets are being used to
generate sales
A low ratio indicates excessive investment in assets.
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3) Leverage Ratios
Also known as Financial Leverage Management Ratio)
(FLMR)
Leverage ratios are also called debt management or
utilization ratios.
They measure the extent to which a firm is financed with
debt, or the firm’s ability to generate sufficient income to
meet its debt obligations.
Indicate the ability of the company to survive over a long period of
time
Indicate the ability of the organization to repay the loan and interest.
Indicate the extent to which the firm has used debt in financing its
assets.
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Con..
The most commonly calculated leverage ratios
include:
1. Debt to total asset ratio (Debt Ratio)
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i) Debt to total assets (Debt) Ratio – measures the percentage
of total funds provided by debt.
Debt ratio = Total debts
Total assets
◦ A high debt ratio implies that a firm has liberally used debt sources to
finance its assets.
◦ Conversely, a low ratio implies the firm has funded its assets mainly
with equity sources.
◦ Debt ratio reflects the capital structure of a firm.
◦ The higher the debt ratio, the more the firm’s financial risk.
Creditors usually prefer a low debt ratio since it implies a greater protection of their
position.
A higher debt ratio generally means that the firm must pay a higher interest rate on its
borrowing; beyond some point, the firm will not be able to borrow at all.
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ii) )Debt Equity Ratio(DER)
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Interpretation debt to equity ratio
Long-term creditors generally prefer to see a modest debt-equity ratio.
A high debt equity ratio implies that a higher proportion of long-term
financing is from debt.
A low ratio means the firm has paid for its assets mainly with equity
money
The D-E ratio indicates the margin of safety to the creditors.
A very high D-E ratio is unfavorable to the firm and creates inflexibility
in operations.
During periods of low profits a highly debt financed company will be
under great pressure; it cannot earn enough profits even to pay the interest
charges.
An ideal D-E ratio is 1:1
In periods of prosperity and high economic activity, a large proportion of
the debt may be used while the reverse should be done during periods of
adversity
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iii) Times – interest earned ratio
measures a firm’s ability to pay its interest obligations.
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IV Fixed charge coverage ratio
Like the TIER, the FCCR is a measure of the ability of the firm
to pay its fixed financing costs. It indicates how much income
is available to pay for all the firm’s fixed charges
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4) Profitability Ratios
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Con..
The following are the main profitability ratios
1. Gross Profit Margin
Gross Profit Margin indicates the percent of each sales dollar
remaining after cost of goods sold has been subtracted.
It also reflects the effectiveness of pricing policy and of
production efficiency
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2. Operating margin
The net operating margin indicates the profitability of sales
before taxes and interest expenses.
This ratio measures the effectiveness of production and sales of
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Con…
3. Net Profit Margin
Net profit margin is a measure of the percent of each dollar of
sales that flows through to the stockholders as net income.
It shows what percent of every sales dollar the firm was able to
convert into net income.
Firms with a low volume of sales may need a higher profit
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4) Return on equity – indicates the rate of return earned by
a firm’s stockholders on investments made by themselves.
Return on equity = Net income __
Stockholders’ equity
OR
Return on equity = Total asset
share holders equity
• A high return on equity may indicate that a firm is more risky
due to higher debt balance.
• On the contrary, a low ratio may indicate greater owner’s capital
contribution as compared to debt contribution .
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Con..
5. Return on Investment
It is also referred to as Return on Assets. It measures the return
to the firm as a percentage of the total amount invested in the
firm or how profitable the firm used its assets
ROI = Net Income
Total assets
Managers generally prefer this ratio to be very high for their
firms. However, a high ratio can also mean that the firm is
failing to replace worn-out assets.
A low return on assets shows that the firm is not utilizing its
assets profitably
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5. Market value ratios
These ratio relate with firms stock price with its
earning and book value per share.
I ) price earning ratio – used to asses the owners
appraisal of share value. measure the amount of
investors are willing to pay for each Birr of the
firms earning.
the degree of confidence that investors have in
the firms future performance.
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2) market/ book ratio
the ratio of stock market price to its book value gives another indication of
how investors regard the company.
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COMPARING FINANCIAL RATIOS
To address whether a given ratio is high or low, good or
bad, a meaningful basis is needed for comparison. Two types of
ratio comparisons can be made.
I ) Cross – sectional analysis – is the comparison of a firm’s ratios
to those other firms in the same industry at the same point in time.
Here, the firm is interested in how well it has performed in relation
to other firms. Generally, cross – sectional analysis is preformed
based on industry averages of different financial ratios.
ii) Time – series analysis – is an evaluation of a firm’s financial
ratios over time. Here, the current period ratios are compared
with those of the past years. The purpose is to determine whether
the firm is progressing or deteriorating.
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PROCEDURES IN FINANCIAL FORECASTING
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