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Lecture 01
Lecture 01
Lecture 01
Course Introduction
Vu Nguyen, PhD.
In today’s world…
Data Information
Average = 48.67
Min = 43.33
Max = 53.33
Range = 10
…
Plural or Singular?
1 môn học
Collect data
e.g., Survey
Present data
e.g., Tables and graphs
Characterize data
e.g., Sample mean = X i
n
Inferential Statistics hihi
Estimation:a guess or calculation about the cost ,
value….
e.g., Estimate the population mean
weight using the sample mean
weight
Hypothesis testing: kiểm định giả thuyết thống kê
e.g., Test the claim that the
population mean weight is 65kgs
1- state the two hypotheses so that only one can be right.
2- formulate an analysis plan, which outlines how the data will
be evaluated.
3- carry out the plan and physically analyze the sample data.
4- analyze the results and reject the null hypothesis
Marketing
A survey of customer preference
on a product or service.
Production
Statistical quality control charts
are used to monitor the output of a
production process.
Applications of Statistics
Finance
Statistical information is used to guide an
investment.
Operations Management
Manage inventory by forecasting consumer
demand.
Common Logical Pitfalls
Making Conclusions about a Large Population from a
Small Sample
Smoking is not dangerous. My uncle smoked all his life and
lived to 100.
Making Conclusions from Nonrandom Samples
Rock stars die young. Look at John Lennon, Michael
Jackson, Whitney Houston
Conclusions From Rare Events
Tom’s SUV rolled over. SUV is dangerous
Using Poor Survey Methods
How many of you remember integral from your math class
Tích phân
Common Statistical Pitfalls
Quan hệ nhân quả
Assuming a Causal Link Based on Observations
Crime rates were higher during the full moon. Full moon
caused higher crime rates.
Generalization to Individuals from Observations about
Groups
Men are taller than women, so Bill is taller than Mary.
Định kiến vô căn cứ
For many years, it was assumed that heart attacks were likely
to occur in men than women.
Significance versus Importance
Men stay homes less than women
Quiz
Because 25% of the students in my class watch 8 or
more hours of TV, I conclude that 25% of all students at
the university watch 8 or more hours of TV a week.
What is the most important logical weakness of this
conclusion?
than 3 times)
Homework and Quiz:
questions
Mid-term score = (number of correct answers –
12.5)*10/ 37.5
Evaluation
Final exam: open book, 120 minutes
The final exam will contain 30 multiple choice
Required:
Doane, P. D. & Seward, E. L. (2011), Applied
Statistics in Business and Economics, Third
edition, McGraw Hill.
Recommended:
Berenson, Mark L., David M. Levine and Timothy C.
Krehbiel (2004), Basic Business Statistics, 9th
edition, Prentice-Hall
Online quiz:
http://wps.prenhall.com/bp_berenson_bbs_11/85/219
59/5621551.cw/-/t/index.html
Statistical Software Resources
Free versions of R (https://www.r-project.org/) and RStudio (
https://rstudio.com/).
Minitab resources:
http://www.minitab.com/en-us/academic/
Free trials and academic versions are available from Minitab at
http://www.minitab.com/en-us/academic/.
https://phanmemnet.com/download-minitab-phan-mem-thong-ke-
manh-me/
Megastat resources:
http://novella.mhhe.com/sites/0071339604/student_view0/megastat_so
ftware.html
User name: Compute
Password: Compute
Group Presentation Topics
Presenters:
1st highest vote: 10 pts
Audience
Bonus points for doing assignments, asking good questions,