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Efe Ife Analysis
Efe Ife Analysis
Efe Ife Analysis
Weight 10%
Rating
4/17/12
Score 0.1
2. R&D unreleased products portfolio not yet utilized 3. Untapped Markets THREATS 1. Presence of substitute products 2. Climate change 3. Inability to move out products TOTAL
1 2 Rating 1 3 2
4/17/12
STRENGTHS
1.
Rating
4/17/12
2. Strong R&D team 3. Easy to add and remove products 4. High-margin products 5. Practice of continuous improvement (Kaizen) 6. Culture of determination WEAKNESSES
1.
Rating
Seasonality
3. Selling capacity not enough to expand high- 15% potential products 4. Limited marketing experience TOTAL 15% 100%
4/17/12
Acquisition Strategy
Weight 10%
Rating
4/17/12
Score 0.4
4 (1)
2. R&D unreleased products portfolio not yet utilized 3. Untapped Markets THREATS 1. Presence of substitute products 2. Climate change 3. Inability to move out products TOTAL
1 3 (2) Rating 1 3 2
STRENGTHS
1.
Rating
4/17/12
2. Strong R&D team 3. Easy to add and remove products 4. High-margin products 5. Practice of continuous improvement (Kaizen) 6. Culture of determination WEAKNESSES
1.
Seasonality
2. Volume limited to capacity of salt farm 10% 3. Selling capacity not enough to expand 15% high-potential products 4. Limited marketing experience TOTAL 15% 100%
4/17/12
Focus Strategy
Weight 10%
Rating
4/17/12
Score 0.1
2. R&D unreleased products portfolio not yet utilized 3. Untapped Markets THREATS 1. Presence of substitute products 2. Climate change 3. Inability to move out products TOTAL
STRENGTHS
1.
Rating
4/17/12
Score 0.4 0.4 0.6 0.3 0.15 0.05 Score 0.05 0.3 0.6 0.3 3.15
2. Strong R&D team 3. Easy to add and remove products 4. High-margin products 5. Practice of continuous improvement (Kaizen) 6. Culture of determination WEAKNESSES
1.
Seasonality
2. Volume limited to capacity of salt farm 10% 3. Selling capacity not enough to expand 15% high-potential products 4. Limited marketing experience TOTAL 15% 100%
4 (1) 2
4/17/12
Card-Swapping Strategy
Weight 10%
Rating
4/17/12
Score 0.1
2. R&D unreleased products portfolio not yet utilized 3. Untapped Markets THREATS 1. Presence of substitute products 2. Climate change 3. Inability to move out products TOTAL
STRENGTHS
1.
Rating
4/17/12
Score 0.4 0.4 0.6 0.3 0.15 0.05 Score 0.05 0.3 0.3 0.45 3
2. Strong R&D team 3. Easy to add and remove products 4. High-margin products 5. Practice of continuous improvement (Kaizen) 6. Culture of determination WEAKNESSES
1.
Seasonality
2. Volume limited to capacity of salt farm 10% 3. Selling capacity not enough to expand 15% high-potential products 4. Limited marketing experience TOTAL 15% 100%
2 (1) 3 (2)
4/17/12
RESULTS
Strategy Present Acquisition Focus Card-Swapping Internal 1.85 2.45 3.1 2.52 External 2.35 2.65 3.15 3 Total Score 4.2 5.1 6.25 5.52