Functional Lab Report

Major Lab 2

“Marketing”
Submitted In Partial Fulfillment for The Award of
Degree
Master of Business Administration

Submitted By: - Submitted To: -

Mansi Sharma Dr. Bhumija chauhan
MBA/2021/4366 Associate Professor
Semester-IV

INTERNATIONAL SCHOOL OF INFORMATICS AND MANAGEMENT, JAIPUR

RTU Batch “2021-2023”
TABLE OF CONTENTS
Questions
Hands on practice on software
Book review
QUESTIONS
Question1. Identify firms from three different service sectors where the
service environment is a crucial part of the overall value proposition.
Analyse and explain in detail the value that is being delivered by the service
environment in each of the three firms.
In the luxury hotel sector, The Ritz-Carlton

 It is renowned for its exceptional service environment, which plays a pivotal role in
 delivering value to its customers. Here's a detailed analysis of the value being
delivered by
 the service environment:
  Ambience and Atmosphere:
 The service environment of The Ritz-Carlton is carefully designed to create a
 luxurious and sophisticated ambience. From the moment guest’s step into the hotel,
 they are greeted by opulent decor, elegant furnishings, and tasteful aesthetics. The
use
 of premium materials, stylish lighting, and attention to detail contribute to a visually
 pleasing atmosphere. This ambience creates a sense of exclusivity and indulgence,
 enhancing the overall guest experience and conveying a feeling of luxury.
In the transportation industry, Uber
It has revolutionized the way people book and experience rides. While the service
environment in Uber is primarily virtual and digital, it still plays a crucial role in delivering
value to its customers. Here's a detailed analysis of the value being delivered by the service
environment in Uber:
 Convenience and Accessibility:
The service environment of Uber is designed to provide convenience and accessibility
to customers. The mobile application allows users to request rides with just a few taps
on their smartphones. The app provides real-time information on available drivers
nearby, estimated arrival times, and transparent pricing. This convenience and
accessibility make it easy for customers to book rides at their preferred location and
time, reducing the hassle and uncertainty associated with traditional taxi services.

In the retail industry, the Apple Store

It stands out for its unique and customer-centric service environment. The service
environment plays a crucial role in delivering value to customers. Here's a detailed analysis
of the value being delivered by the service environment in Apple Stores:
 Brand Experience:

The service environment of Apple Stores is carefully designed to create a distinctive

brand experience. From the sleek and modern architectural design to the minimalist
aesthetics, the environment reflects Apple's brand identity and values. This cohesive
brand experience enhances the perceived value of Apple products and fosters an
emotional connection with customers.
Question2. Conduct a trade analysis for India and identify country’s major
trading partners. Find out the impact of economic integration on trade
patterns and relate it with the concept of scanning the international
economic environment.
To conduct a trade analysis for India, lets start by
identifying the countrys major trading
partners. Then, well explore the impact of economic
integration on trade patterns and relate it
to the concept of scanning the international economic
environment.
Trade Analysis for India:

Major Exports from India: India is known for its diverse range of exports. Some of the major
export commodities from India include:
a) Petroleum products:
India is a significant exporter of petroleum products such as refined petroleum,
petroleum gas, and petroleum oils.
b) Gems and Jewelry:
India is one of the largest exporters of gems and jewelry, including diamonds, gold
jewelry, and precious stones.
c) Pharmaceuticals:
India has a strong pharmaceutical industry and is a major exporter of generic drugs
and pharmaceutical products.
d) Textiles and Garments:
India is renowned for its textile industry, exporting items such as cotton fabrics, ready-made
garments, and yarn.
e)Automobiles and Auto Parts:
India exports automobiles, auto parts, and components to various countries around the
world.
Hand on Practice
Software
Marketo Lead Management
Adobe Marketo Engage provides a complete marketing software platform to
businesses of all
sizes with tools for marketing automation, campaign management, & lead
nurturing. Marketo
Engage provides a complete marketing software platform to help propel fast-
growing small
companies and global enterprises alike through marketing automation. The sales
effectiveness software aims to help businesses streamline marketing processes,
deliver more
campaigns, generate more win-ready leads, and improve sales performance. With
proven
technology, comprehensive services and expert guidance, Marketo Engage helps
thousands of
companies around the world turn marketing from a cost center into a revenue
driver.
Uses of Marketo Lead Management:

 Lead Generation and Management:

Marketo is used to capture and manage leads generated from various marketing channels,
ensuring effective lead management throughout the sales funnel.

 Lead Nurturing and Engagement:

Businesses use Marketo to nurture leads through personalized content, targeted
campaigns,
and automated workflows to keep prospects engaged and move them closer to a purchase
decision.
 Marketing Campaign Optimization:

Marketo helps businesses optimize marketing campaigns by automating campaign

workflows, measuring performance, and identifying areas for improvement.

 Sales and Marketing Alignment:

Marketo facilitates better collaboration and alignment between sales and marketing teams
by
providing shared visibility into lead activity, allowing for effective lead handoff and follow-
up.
BOOK REVIEW
THE CEO FACTORY: Management Lessons from
Hindustan Unilever
The CEO Factory: Management Lessons from Hindustan Unilever by
Sudhir Sitapati
provides an in-depth exploration of the leadership and management
practices that have made
Hindustan Unilever Limited (HUL) a successful company. Sitapati, a
former executive at
HUL, shares valuable insights and lessons drawn from his own
experiences, making the book
a practical guide for aspiring leaders and managers. With a focus on
HULs strategies,
Sitapati offers a compelling narrative of the companys success and
provides actionable
advice applicable to various industries and organizations.
The Essence of the Book:
The book captures the essence of HUL success, highlighting
key management principles and practices that have shaped
the companys growth. Sitapati explores four overarching
themes that define HULs approach:
Leadership and People Management
Consumer-Centricity
Agility and Adaptability
Sustainability and Social Responsibility
THANK YOU