FUTURE

NGÀY TRÌNH BÀY

NỘI DUNG PHIÊN TRÌNH BÀY
01 Phần Mở đầu (3 phút)

02 Phần Thuyết trình (10 phút)

03 Q&A (15 phút)

04 Nhận xét (5 phút)

05 Phần Kết thúc (2 phút)

 GIỚI THIỆU BAN GIÁM KHẢO

Anh Phùng Khắc Huy Anh Lê Hoàn Hậu Anh Trần Mạnh Tâm Chị Phạm Thị Tuyết Minh
Founder & CEO Vice President, Fleet Senior Manager, Sortation Senior Manager, Network Control
Ship 60 Lazada Logistics Lazada Logistics Lazada Logistics
PHIÊN TRÌNH BÀY
BẮT ĐẦU
 FUTUREW
ARD

TEAM 2

ECRS
LEAN
TOOL
1. Context and comparing - Trang
2. Breakdown and direction - Trang
3. Waste management in Reverse Logistics - Trang
4. Data analysis - Linh
5. "ECRS Lean tool" solution - Linh
6. Performance measurement - Linh
7. Pros & cons of ECRS Lean Flow - Ngọc
8. Business Model Canvas - Ngọc
9. Future value of Reverse Logistics - Ngọc
10. Risks & mitigation plan - Xuân
11. Trade off & opportunity costs - Xuân
 Source: Research Gate
● Cost reduction per reverse
products
● Greater customer satisfaction
retention
● Added value from used or
returned goods instead of
wasting manpower, time, and
costs of raw materials(3)

(2)

(1)Forward and reverse logistics, ResearchGate (2018). Available at https://www.researchgate.net/publication/322372205_Combining_or_separating_forward_and_reverse_logistics

(2) Managing the 5R, newcastle, available at: https://www.newcastlesys.com/blog/managing-the-5-rs-of-reverse-logistics
(3) Optimized reverse logistics (2022). Available at: https://dclcorp.com/blog/fulfillment/optimize-reverse-logistics/
(4) Future Directions of Reverse Logistics, ResearchGate (2015), available at:
https://www.researchgate.net/publication/280321391_Future_Directions_of_Reverse_Logistics_in_Gaining_Competitive_Advantages_A_Review_of_Literature
 BREAKDOWN AND DIRECTION

More concentrate on
REVERSE FLOW

W
FLO
E Benefits of implementing reverse logistics correctly (5)
LU
VA
D
DE
AD • Reduce 25% cost of returns processing
• Increase 10% productivity
Recovery Consolidation Collection
facilities centres centres
• Customer satisfaction and retention growth by 2

to 5%

(5) Sound reverse logistics (2020). Available at: https://www.financialexpress.com/industry/sme/cafe-sme/msme-logi-sound-reverse-logistics-can-help-up-profit-by-5-for-businesses-cut-returns-processing-cost-by-25/2129365/

7 WASTES IN REVERSE LOGISTICS

1. Over - Processing/ Over production 2. Inventory 3. Transportation 4. Motion

All returned goods require inspection Returned goods selling value is Unnecessary transportation of Unnecessary movement of people,
which is time consuming. reduced as soon as it leaves the depot goods that result in added cost for such as walking, reaching or
the first time all material stretching, reworking workstations,
etc.

5. Waiting/ Delay 6. Defects 7. Use of space

Delays of transport arrivals, delays on Product will be resold at 85% initial All the space used by returned stocks can be
returns preparation or refurbishing, prices The rest of the goods are considered as a waste because it consume space that
etc disposed at 15%, could be used for new finished goods.

At Lazada

Movement to
collection center

Four principles , An Abdul Latif Jameel Company (2017), Dubai. Available at https://fourprinciples.com/wp-content/uploads/2017/07/FP_reverse_logistics-1.pdf
 (9)

(8) (9)

(7) Deloitte (2021)The Vietnam Consumer Survey Rebound, rebalance, and renewal. Available at:
https://www2.deloitte.com/content/dam/Deloitte/sg/Documents/consumer-business/sea-cb-vietnam-consumer-survey-2022.pdf.

(8) Consumer survey in return in retail (2021), available at: https://www.powerreviews.com/insights/consumer-survey-retail-returns-2021/.

(9) Elise Dopson (2021), The Plague of Ecommerce Return Rates. Available at: https://www.shopify.com/enterprise/ecommerce-returns
 ECRS LEAN TOOL SOLUTION

L
O
TO

ow
AN
Fl
iot
n L E
ta
or

Eliminate Combine
sp

5W_1H
an

LEX LEX
Tr

ECRS
vs
Transport Transport
questions Rearrange Simplify
Seller Hub Customer

How can we optimize this Transportation Flow?

5W 1H ECRS Solution suggest

Questions Framework to generate more added value

Why? Eliminate the unnecessary transports, duplicity in forwarding, mount of

Eliminate
What? unloaded runs

Where? Combine the collection of matching used products, energy retrieval from
Combine
When? different products and locations of collection points.
Rearrange
Who? Rearrange reallocation of energy management, retrieve materials storage,
retrieved materials reusage
How? Simplify Simplify recording of communal wastage, wastage transmission, tendency of
waste management in population
 (10) Mohammed Shaik and Walid Abdul-Kader (Research gate, 2012), Performance measurement of reverse logistics. Available at:
https://www.researchgate.net/publication/260599592_Performance_measurement_of_reverse_logistics_enterprise_A_comprehensive_and_integrated_approach

Key Partners
● Lazada Performance
management team
● Lazada’s sellers (direct
sellers)
● Lazadad’s customers
● Shippers
Cost Structure
Business Model Canvas
Key Activities Value Propotions Customer Relationship Customer Segments
● Establish Performance • For the customer : ● Tracking customer return
● Lazada:
management revers - Return unsatisfied product. rate
system - Join hand in Green Reverse ● Tracking customer - High-cost investment in
● Collect, build and clean interactions return products
- Reduce GHG
data ● Keep up with sales - Want a green solution
● Visualize the data performance goals
• For the seller: ● Sellers:
● Big picture about reverse ● Keep up with seller in
- Reduce manufacturing cost
logistics which affect to maintain product quality - Time-consuming, high-cost in
customer - Utilize resources from error reprocessing products
product - Want to save cost
- Reduce re-working costs
● Customer:
associated with the workforce
Key Resources • For Lazada: Channels - Want an easier way to return
-Join hand in Green Reverse products
• Lazada Performance
• Company-operated
Management team - Reverse data niche
• SQL
• Lazada big data
• Power BI
• Shippers
• Research
Revenue Streams
End-use Industry & Region - Forecast 2022 - 2032. Available at https://www.futuremarketinsights.com/reports/reverse-
logistics-market
(1) ResearchGate, Forward and reverse logistics (2018). Available at
https://www.researchgate.net/publication/322372205_Combining_or_separating_forward_and_reverse_logistics
(2) Newcastle, Managing the 5R, available at: https://www.newcastlesys.com/blog/managing-the-5-rs-of-reverse-logistics
(3) Optimized reverse logistics (2022). Available at: https://dclcorp.com/blog/fulfillment/optimize-reverse-logistics/
(4) ResearchGate, Future Directions of Reverse Logistics,(2015), available at:
https://www.researchgate.net/publication/280321391_Future_Directions_of_Reverse_Logistics_in_Gaining_Competitive_Advantages_A_Review
_of_Literature
(5) Sound reverse logistics (2020). Available at: https://www.financialexpress.com/industry/sme/cafe-sme/msme-logi-sound-reverse-logistics-
can-help-up-profit-by-5-for-businesses-cut-returns-processing-cost-by-25/2129365/
(6) An Abdul Latif Jameel Company (2017), Dubai, Four principles. Available at
https://fourprinciples.com/wp-content/uploads/2017/07/FP_reverse_logistics-1.pdf
(7) Deloitte (2021)The Vietnam Consumer Survey Rebound, rebalance, and renewal. Available at:
https://www2.deloitte.com/content/dam/Deloitte/sg/Documents/consumer-business/sea-cb-vietnam-consumer-survey-2022.pdf.
(8) Consumer survey in return in retail (2021), available at: https://www.powerreviews.com/insights/consumer-survey-retail-returns-2021/.
(9) Elise Dopson (2021), The Plague of Ecommerce Return Rates. Available at: https://www.shopify.com/enterprise/ecommerce-returns
(10) Mohammed Shaik and Walid Abdul-Kader (Research gate, 2012), Performance measurement of reverse logistics. Available at:
https://www.researchgate.net/publication/260599592_Performance_measurement_of_reverse_logistics_enterprise_A_comprehensive_and_int
egrated_approach
Sincerely thank you for watching
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