Course Name : Information System Concept

(ISYS6093003)
Effective Period : September 2022

GROUP ACTIVITY 1 : PORTER’S FIVE

COMPETITIVE FORCES & PORTER’S
VALUE CHAIN
Session 3&4
 LEARNING OUTCOMES

• LO 2 : Explain the concepts of information system

development and strategy

https://www.pinterest.co.uk/pin/114912227980727908/
 ACKNOWLEDGEMENT

These slides have been

adapted from
R. Kelly Rainer, JR, Brad
Prince, (2022).
Introduction to
Information Systems, 9th
Edition. John Willey &
Sons, Inc, Chapter 3
 LEARNING OBJECTIVES

1. Able to create Porter’s Five Competitive

Forces Analysis
2. Able to create Porter’s Value Chain
Analysis

http://www.juniortouchchamps.org/aimsobjectives
 Problem and Exercise

 Make a group consists of 4 persons/group

 Lecturer ask groups to do these assignment (choose 1)

1. Using a company that you are familiar with, create
Porter’s Five Competitive Forces to analyze that
organization
2. Using a company that you are familiar with, identify
the areas in the value chain of the company where
it can save costs or improve its various business
processes through IS!

 Every group must choose different Company

 Group Presentation and Discussion!

PORTER FIVE COMPETITIVE FORCES Airlines Industry, Indonesia, 2021
Although there are several vehicles can replace airplane, such as car, train, or boat, but if passenger already
choose airplane, it means their destination place is quite far away and it is more convenience if they use airplane
Threats of
Substitute
Products
LOW

• Airlines must
• Most of Airlines
have strong
Rivalry among offer similar
relationship with
Existing Firm services and
their supplier Suppliers Buyers limited
because of Power HIGH Power
differentiation
machine HIGH Similar Services but HIGH • Low switching
equipments Have their own
cost, customers
supply that has to segment
are easy to
be in high quality
change the
Airline that they
want to use

Threats of
New Entrants
LOW

It is difficult for new airlines to compete with existing airlines in the market, because in the
beginning, the airlines must build relationship with customers 6
 Porter Five Competitive
Forces Template

Threats of
Substitute
Products
………

Rivalry among
Existing Firm
Suppliers Buyers
Power ………….. Power
……….. ……………………………… ……….
………………………………
…………………………….

Threats of
New Entrants
…………
Value Chain Analysis
Value Chain Analysis Template

You can use this template :

 Session 5 & 6 Preparation (GSLC)

• Read the materials of session 5&6 from

Binusmaya

• Read Chapter 3&4 : Ethics and Privacy,

Information Security (from textbook)

• Reply Lecturer’s post in Binusmaya

 Individual
Assignment – session 25&26

• The student write an article based on selective topic from IS

Concept course (min 450 words with Ms.doc format (.doc) )
• Every members in one group must choose different topics
to write the article
• Students submit softcopy upload in Binusmaya –Individual
Assignment Menu
o File name Format: StudentID_StudentName_Title of the
article
o Deadline : Session 26 IS Concept course
 Session 25 Preparation : Video
Presentation

• Student already have group (4-5 persons/ group)

• Choose 1 topic in IS Concept course
• Create Short Video about the selected Topic (3-4
minutes), which include :
 Definition
 Characteristics
 Flow/example
 Etc
• Submit your video in Binusmaya (Group
Assignment)
 Credit that must be displayed after video playing :

• CREATED BY :
• STUDENT ID – FULL NAME
• STUDENT ID – FULL NAME
• STUDENT ID – FULL NAME
• STUDENT ID – FULL NAME
• STUDENT ID – FULL NAME

IS CONCEPT COURSE LECTURER AND CLASS :

LECTURER NAME-CLASS
Credit that must be displayed after video playing :
@schoolisbinus

http://sis.binus.ac.id

schoolisbinus

SIS Binus

http://www.facebook.com/schoolisbinus

schoolisbinus@binus.ac.id

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