COMMUNICATION

IN THE DIGITAL AGE

21ST CENTURY THEME: CIVIC LITERACY
WHAT DOES THE PICTURE ABOVE TELL YOU?
HOW IS FAKE NEWS HARMFUL OR DAMAGING TO A PERSON OR TO THE
SOCIETY?
 LESSON 4:
UNDERSTANDING AND
EVALUATING MULTIMODAL
TEXTS
MR. JOSEPH R. BOYLES, MAED (C)
COURSE INSTRUCTOR
 Unlike in the past, communication with others is usually
confined to face-to-face interactions, using a singular means
of communication. The advent of technology has brought
about far more complex and diverse way of communicating
and influencing others. Hence, it is important that you are
equipped with the knowledge and skills to efficiently and
effectively understand and communicate your ideas, values
and cultures across ages, races, religions, and regions.
AT THE END OF THIS LESSON, YOU
SHOULD BE ABLE TO:
1. Understand the different modes of communication and
that combining these modes can enhance meaning of any
message; and
2. Critically analyze and evaluate multimodal texts to
determine factuality of a certain piece of information.
FIVE CHARACTERISTICS OF A
MULTIMODAL TEXTS:
• LINGUISTICS
• VISUAL
• GESTURAL
• AUDIO
• SPATIAL
WHAT IS THE MESSAGE?
WHAT IS THE PURPOSE OF THE
MESSAGE?
WHAT DID YOU FEE WHILE AND AFTER WATCHING THE
COMMERCIAL? CITE THE SCENE/S THAT ELICITED THE
FEELINGS THAT YOU’VE MENTIONED?
WHO IS THE TARGET AUDIENCE OF
THE MESSAGE?
WHAT MODE WERE USED IN
PRESENTING THE MESSAGE?
DO YOU THINK IT EFFECTIVELY INTEGRATE THE
DIFFERENT MODES IN CONVEYING ITS MESSAGE?