Digital Media: Present and Future

This presentation will explore the consumer behaviour, advantages, disadvantages, and challenges of digital media, and the impact of
technology on our everyday lives.

by Karanpreet Singh
Chandigarh University
Consumer Behaviour: How We Interact with
Digital Media
Engagement

High-quality content with compelling visuals and copy

increases user engagement and social sharing.

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Attention Conversion

People are spending more time on their electronic devices, Effective digital marketing techniques use user data and
leading to shorter attention spans and a tendency to multitask. analytics to increase conversion rates through persuasive copy
and targeted messaging.
Advantages of Digital Media

Reach Creativity Data Collection

Digital media allows businesses and The internet offers endless Digital media platforms provide
individuals to reach a larger, global opportunities for creative expression insightful user data that can be used to
audience in real-time. and content production, from blogs to improve advertising and marketing
TikTok videos. strategies.

Cost-Effectiveness

Digital media is often cheaper than traditional forms of media, helping businesses save money while expanding their reach.
Disadvantages of Digital Media

Cyberbullying Fake News Cybersecurity

Social media can be a platform for The spread of false information on the As digital media becomes more prominent
harassment and negativity, leading to internet can have serious consequences, in our daily lives, so do issues of online
feelings of isolation and anxiety. from political turmoil to public health privacy and security.
issues.
Challenges of Digital Media
Access Barrier

Not everyone has access to digital media due to geographic,

economic, or social limitations, creating a digital divide.

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Information Overload Regulation

The vast amount of information available on the internet can be Regulating digital media can be a difficult task due to its global
overwhelming and lead to decision fatigue. nature and rapid change, leading to ethical and legal concerns.
The Future of Digital
Media
Digital media will continue to shape the way we live, work, and interact with
each other. Advancements in technology will lead to new forms of media and
innovative ways to connect with audiences.
The Impact of Digital Media on Our Lives

Addiction Remote Work Mental Health

Digital media can be addictive, leading to Digital media has allowed people to work The impact of digital media on mental
feelings of disconnection and anxiety when remotely and achieve better work-life health is a growing concern, with increased
disconnected. balance. screen time linked to depression and
anxiety.
Conclusion
Digital media is a powerful tool that can shape the way we interact with the
world. By being aware of its advantages, disadvantages, and challenges, we can
use it in a responsible and effective way.