MOOC PRESENTATION

TOPIC- INTRODUCTION TO MARKETING

Submitted To- MS
ESHITA TYAGI
Submitted By-
RAJNANDNI
•PHASE : 1
MARKETIG
MOOCS PRESETATION

TREY 2
research
ABOUT THE COURSE
TOPIC :INTRODUCTION TO MARKETING
DURATION : 6 WEEKS
DATE OF REGISTRATION :9 SEPTEMBER 22
STARTING DATE :9 SEPTEMBER 2022
END DATE : 21 OCTOBER 2022

WEBSITES : http//www.edx.org/

TREY 3
research
INSTRUCTORS
OF INTRODUCTION TO MARKETING

ANTONIA GIESCHEN : BSc in

business administration with focus
on marketing and MSc in business
analysis from university of
EDINBURGH.
DR MALCOLM KIRKUP
TREY 4
research
 . 1 THE MARKETING ACTIVITIES THAT IMPINGE ON OUR DAILY
LIVES AS BUSINESS MANAGERS AND CITIZENS .

.2 DECISION MAKING PROCESS FOR DECIDING ON NEW

MARKETING STRATEGIES .

.3 HOW INNOVATION AND MARKETING STRATEGY CAN

CONTRIBUTE TO COMPETITIVE ADVANTAGE.

.4 APPLY MARKETING CONCEPTS TO REAL WORLD

OBJECTIVES MARKETING SITUATIONS.

.5 CRITICALLY EVALUATE KEY MARKETING

CONCEPTS ,THEORY , AND PRACTICES.

TREY 5
research
 WEEK WISE TOPICS
. WEEK :1 MARKETING AND CUSTOMERS

. WEEK :2 TARGET THE MOST REWARDING

CUSTOMERS

.WEEK:3 CREAT A COMPELLING VALUE

PROPOSITION.

.WEEK:4 DESIGN WINING PRODUCTS AND

SERVICE.

.WEEK: 5 COMMUNICATING VALUE WITH

IMPACT .

TREY 6
research
 WHAT I LEARNT
1. DEVELOP A BASIC CUSTOMER SEGMENTATION SYSTEM.

2. BEGIN
TO UNDERSTAND THE PSYCHOLOGY OF CONSUMER DECISION
MAKING.

3.DEVELOP PRICING STRATEGIES THAT MAXIMIZE PROFITABILITY.

4. DEFINE APPROPRIATE CHANNEL SYSTEMS THAT GO TO MARKET

EFFORTS .

5. UNDERSTAND HOW MARKETING METRIC’S CAN BENEFIT YOUR

BUSINESS .
TREY 7
research
ThankYou

TREY 8
research