PRODUCT

LAUNCH
BRIEF
Qualytics Consulting Pvt. Ltd.
 ABOUT QUALYTICS
- Qualytics Consulting was founded in 2021, amid the pandemic

- We are working as a partner with Neelgreev Traders Co. Ltd – this company is registered in Thailand
(established 2018)

- Neelgreev has leased some farms of Cashew Nuts and Avocados in Thailand

- We, as a group of Companies, export the Raw Cashew Nuts and Avocados from Thailand to India, Dubai
and other countries across the globe

- Raw Cashew Nuts is our core business, we also import other Agro and Non-Agro Products from Thailand
like Avocados, Wood Chips, Veneer etc.
 CURRENT SCENARIO

Procure SHIP

Initial Sorting and

Drying at
Warehouse
 BUSINESS EXPANSION

Procure SHIP B2C Sales

Initial Sorting and Cashew Process

Drying at
Warehouse
 HIGH LEVEL INSIGHTS
- Just to give an idea, Cashews there are different types of cashews, primarily differentiated on their
size. Like W180, W210, W240, W320 etc – the number here denotes the number of nuts that shall
be weighed in 1 pound. So – W320 means that in 1 pound ( imperial weight unit) approx. 320
cashew nuts shall be there.
- The main producer of cashew is Africa – Benin, Ghana, Ivory Coast etc – currently almost all the
market is captured by the nuts from these regions.
- Thailand / Cambodia is a recent territory that the world has explored for Cashews
- Prime Benefit – Quality is almost the same, but the Cost is comparatively cheaper
- Also, the Travel Time is lesser (as compared from Africa) hence the clients don’t have to wait
long for their consignment
 PRODUCT LINE
- Currently we shall start with Cashew Nuts –

- Plain
- Roasted

- Moving further the portfolio can be expanded to other Agro Products

- Plain and Roasted Almonds
- Dry Fruits Mix
- SuperFoods Mix
- Makhana (Fox Nuts)
- and other items

- We are looking at Local Market (India) as well as the Export Market

 PROJECT OBJECTIVE
- Launch a B2C Brand from the scratch

- This includes
- Creating Brand Name

- Brand Positioning

- Ideation and Creation of Brand Elements

- Related Brand Accessories / Elements sourcing

- Creatives for Social Media

- Social Media Promotion

- Positioning on Retail Outlets - LAUNCH

 KEY INSIGHTS
- To emphasize that we supervise end-to-end product chain (of Cashew Nuts to
start with)

- We target the premium client segment

- Branding and Brand Elements

- Proud India / Proud Indian / Culture / Heritage

- Royalty

- Premium Product

- Premium / Creative Packing and Packaging

- The overall aura of the brand should be very modern and quirky
 KEY INSIGHTS

- The Target Segment shall be the normal households, but the overall aura / presentation
should be such that people should aspire to buy the product
- Specially targeting the young / middle aged buyers – from 26 to 45
- Key Competitors – few names were already discussed in the 1st meeting – we plan to
position ourselves in the same space
- Our USP shall be Price – since we already have the backend operations in place, we can
play along with the price factor
- We either lower our price than the competition
- We can also have the price comparable to them, but can add more value (or a feel
good factor) for the customers
- Most of the Cashew available in the market is W320. We shall launch our range in W320 as
well as W240. Not many brands are doing it currently.
 EXPECTED DELIVERABLES

- We expect you to act as a prominent stakeholder for this product range, and together let
us all aim to achieve new heights
- Following would be the deliverables. The details shall be discussed with you internally
- Brand Name and its associated elements
- Customer Survey / Market Research would add a statistical weight to your thoughts,
and would guide and channelize your thoughts
- Packing and Packaging – to make the product feel premium
- Marketing Strategy – emphasis to be given on Social Media presence
- GTM
- Vendor Development

- Together we need to discuss what all can be done to make this brand stand out. That is
the ultimate deliverable
FIRST AND FOREMOST
 THANK YOU
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India Office Thailand Office

#1632, LPW Gaur City Center, Moo12, Nongprue Banglamung,
Greater Noida West Pattaya