UI/UX

Insights

Steps of UX
Design
Process
 UI/UX
Insights
Step 1
Understanding
Before starting a project, you need to be aware
of two things

What problems is user facing?

Once you can identify the
problems and Obstacles, then you
USER can start to Work towards the
solutions.

Understanding the brand and how

the Project you are working on
BRAND alight with The brand mission and
goals.
 UI/UX
Insights

To summarize, at this stage you need to determine

and find alignment between user and brand
interests. This will help you understand and choose
the right direction.

USER BRAND
WHAT WHAT ARE
USER THE MAIN
PROBLEM? GOALS?
 UI/UX
Insights
Step 2
Research
As a designer, you might have a ton of
assumptions about user want or doesn’t want in
a design. You need to conduct UX research
methods to find the right answers.

1:1 INTERVIEWS
A 1:1 interviews is when the interviewer ask a
participant a series if questions about behavior,
preferences, attitude and experiences on a topic of
interest.

FOCUS GROUPS
A focus group is a small group of people and whose
Reactions are studied especially in market research
in guided or open discussion about a product.
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Insights

USABILITY TESTING
Usability testing is a technique used in user-centered
Interaction design to evaluate a product by testing it
on users. This can be seen as an usability practice,
since it gives direct input on how users use the
system.

These are just a few methods that make

your assumption to make as real tangible
evidence.
You don’t need a million of users, finding 3-5
users In your target audience will be enough.
 UI/UX
Insights
Step 3
Analyze all
data
When you’ve done all research, you can take all
that data and start working with it. One way to
layout your research is to make a user persona. It
will act as a guide when it comes to making all of
your design decisions, if you ever get stuck you
can always look back to the persona to figure out
the user’s needs.
ALEX USER
MILLER PERSONA
 UI/UX
Insights
And if you need a wider view of the big picture
Journey that your users take, try the user journey
map...

User Journey Map

Creating a user journey map can help you
Understand what the users will be going thought
when they interact with the product or service,
this can give great insights of pain point and how
to restructure them before moving into the next
stage.
 UI/UX
Insights
Step 4
Design Process
In this stage you actually build a
design. Con
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Insights

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