ADVERTISING

CRITICISM OF
ADVERTISING
 3
○ Higher prices
○ Creates artificial needs
○ Not always a productive exercise that
FEATURES OF translates into buying
ADVERTISING ○ Makes exaggerated and false claims
○ Offensive content
○ Creates monopoly by enabling brand
preferences
○ Allows advertising of harmful products
○ Creates discontent in people
 4

○ Advertising increases the cost of the

product as the expenses on it form the
HIGHER part of the total cost of the product.
○ The increased prices are borne by the
PRICES consumers.
○ But it cannot be denied that advertising
leads to large scale production which
considerably reduces the total and per
unit cost of production.
○ The consumer may pay less rather than
higher.
 5

○ Advertising increases the cost of the

CREATES product as the expenses on it form the
part of the total cost of the product.
ARTIFICI ○ The increased prices are borne by the
AL NEEDS consumers.
○ But it cannot be denied that advertising
leads to large scale production which
considerably reduces the total and per
unit cost of production.
○ The consumer may pay less rather than
higher.
 6

○ Sometimes advertising is used as an

MAKES instrument of cheating.
EXAGGERATED ○ In order to impress upon the people false
AND FALSE statements are given with regard to
CLAIMS different virtues of a product.
○ Fraudulent means and misleading
practice are resorted to by various
traders in order to sell their products.
○ All these things adversely affect the
public confidence in the advertising.
 7

○ The main motive of advertising is to

CREATES emphasis the brand name.
MONOPOLY BY
○ This emphasis makes the consumer to
ENABLING
become a slave of a particular brand.
BRAND
○ The best answer to this argument is that
PREFERENCES
it is the age of the survival of the fittest.
○ Moreover, all are free to advertise, so it
actually helps in not creating any
monopolistic effect.
 8

○ The main aim of advertising is to

ALLOWS persuade the people to purchase goods
ADVERTISING OF without distinguishing between superior
HARMFUL and inferior products.
PRODUCTS ○ This criticism is not acceptable because
it’s consumers’ choice to buy inferior
goods or superior goods.
 9
○ Advertisements have the ability to make people feel
dissatisfied with their current possessions, lifestyle,
or circumstances.
CREATES ○ Advertisements often portray idealized versions of
DISCONTENT IN reality, featuring models, celebrities, or actors who
PEOPLE are presented as the epitome of beauty, success, and
happiness.
○ By presenting such images, advertising can make
people feel inadequate or inferior if they do not
measure up to these standards.
○ Advertising often promotes the idea that one's
happiness and success are dependent on the
consumption of certain products or services.
 10

○ Advertisements that contains messages

or images that are deemed to be
OFFENSIVE inappropriate, insensitive, or offensive to
CONTENT certain groups or individuals.
○ This can include content that is sexist,
racist, homophobic, discriminatory,
violent, or sexually suggestive, among
other things.
 11

https://www.livemint.com/industry/advertising/asci-check
s-zodiac-s-claim-ofcovid-resistant-clothing-range-115934
80354389.html

https://thelogicalindian.com/trending/berger-paints-mislea
ding-ad-on-coronavir
 12

Thanks!
Any questions?