PRESENTS

STYLE FEST [B2G1]

28 Apr – 1 May

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PROMO
PANEL

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IMAG
E

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OVERVIEW &
OBJECTIVE
• In order to capture the upcoming long weekend, wedding and holiday season, Lifestyle is back
with another exciting offer on footwear and handbags.
• STYLE FEST – BUY 2 GET 1 FREE, is planned for 4 days from 28 Apr to 1 May. The
offer can be clubbed on footwear and handbag brands across ALL Pvt Label & Traded
Brands.

OBJECTIVE:-
• Give extra push to footwear and handbags sales by incentivizing customers to shop more at
Lifestyle without any brand restrictions
• Increase the basket-size and drive better sell-throughs

Private and confidential. For internal circulation only

PROMO DATES &
BUDGET
• Shoemart is aiming to achieve 11.69Cr in the 4 days from the Style Fest promo

Value in Cr
DIV_NAME GROUP_NAME Brand Private Label Grand Total
Foot Wear Ladies 1.83 2.01 3.83
Mens 2.74 0.71 3.45
Children Boys 0.15 0.40 0.55
Children Girls 0.04 0.59 0.63
Foot Wear Total 4.76 3.70 8.46
Travel and Accessories Accessories 1.66 1.57 3.23
Travel and Accessories Total 1.66 1.57 3.23
Grand Total 6.42 5.27 11.69

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MARKETING PLAN: VM
HIGHLIGHTS
IN-STORE ELEMENTS INCLUDE:

•VM window callout: Runner across windows on the SM floor highlighting the
promo
• Display unit in select stores: At prominent locations in the store
•Table display & call-out: Metal Talkers to communicate the offer across all stores
in the footwear & accessories department
• Cash Queue Manager communication: Across all stores, all floors
• Metal Standee: Across all stores, wherever available.
MARKETING
PLAN
• Digital Standee & Screen • Social media posts on Facebook &
• Video walls Instagram
• Instore radio • Influencer engagement [both male &
• Offer talkers female]
• Trial room door branding [full length, • Visibility on LS.com - Banners
not A3] Social • Posts on store pages
• Metal standees at store entrance Instore and Digital • Offer promotions on digital platforms
• Mall Visibility: As per confirmation media
by regional teams

• Post on mall pages Others CRM • Two rounds of SMS & WhatsApp
reaching 25L LMR base

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 REFERENCE MOCK-UP

WINDOW RUNNER [SM Section

Windows]

Window Runner
will be
implemented
across windows
which are present
on the SM floor.
ENTRANCE METAL
STANDEE
Entrance metal
Standee

To be used as per availability

 REFERENCE MOCK-UP

METAL TALKER / A5 / A4 – FOOTWEAR

DEPARTMENT

A5 ON WALL

METAL TALKER ON RPT & GONDOL

A

A4 ON FOCAL POINT

Metal
Talker

Implementation
details in the VM
docket
 REFERENCE MOCK-UP

METAL TALKER / A5 / A4 – ACCESSORIES

DEPARTMENT

Metal Talker

Implementation details
in the VM docket
 REFERENCE MOCK-UP

A5 TALKER ON CASH
QUEUE

A5 Talkers to be
implemented.
Details in the
VM docket
DISPLAY UNIT [Select
Stores]
A4 & A5
TALKERS

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TRIAL ROOM
BRANDING

Please ensure that the

communication covers the entire
Trail Room door. Do not implement
A3 creatives.

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INSTORE
RATIOS

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EXTERNAL BRANDING
RATIOS

Private and confidential. For internal circulation only

DIGITAL SCREENS
[VIDEO]

Shoemart Video with

Style Fest promo callout
will be run across all
digital screens

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DIGITAL
STANDEE

Private and confidential. For internal circulation only

SOCIAL MEDIA – MALL
POST
Post Copy as below:
Lifestyle presents Style Fest! Enjoy
Buy 2 Get 1 FREE on Men, Women &
Kids' footwear and Ladies Handbags.
Offer can be clubbed across all
brands. Hurry, visit the store at XXXX
Mall. Valid from 28 Apr – 1 May only.

It’s time to put your best foot

forward with Lifestyle’s hottest
footwear & handbags sale of the
season.

#Lifestyle #StyleFest
#LifestyleStyleFest #Footwear
#Handbags
Private and confidential. For internal circulation only
SOCIAL MEDIA – LS
HANDLES

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SMS
Text

Buy 2 Get 1 Free on Footwear & Handbags @Lifestyle’s Style Fest.Offer can be
clubbed on ALL brands like Ginger,Code,Skechers, Puma & more. Valid till 1 May. 28th Apr
160 Evening
T&C

Style Fest

Buy 2 Get 1 Free on Footwear & Handbags @Lifestyle’s Style Fest-Offer can be 30th Apr
156
clubbed on ALL brands . Hurry, offer ends tomorrow. Head to the store now . T&C Morning
WhatsApp
Text
Hi XXXXXXX
It's time to grab the best deal of the season with Lifestyle's STYLE FEST on trendy
Footwear & stylish Handbags!

Enjoy *BUY 2 GET 1 FREE* on ALL Footwear & Handbags brands like Puma, Adidas,
Skechers, Baggit, Fastrack, Hush Puppies, Catwalk, Code, Ginger and more! Offer 29th Apr
Style Fest can be clubbed across brands. 472 Morning

Hurry! Offer valid till 1st May only. T&C

Visit your nearest Lifestyle store Or shop online at lifestylestores.com

It's time to put your best foot forward!

In-Store
Radio
Lifestyle presents Style Fest!!! Avail the amazing offer of Buy 2 Get 1 FREE on
trendy footwear & stylish Handbags. This offer is applicable on ALL brands and can
Style Fest be clubbed on footwear & handbag purchases. Hurry! visit footwear & handbag 28 Apr – 1 May
section NOW. Offer valid till 1st May only.
Lifestyle - Your style, Your store.
INFLUENC
ERS

We will be collaborating with top Macro influencers to amplify the promo on social media.

Macro
1 Vaishali Thaper https://www.instagram.com/vaishalithaperr/ Fashion NA
[125K
]
https://www.instagram.com/thefashionincent Macro
2 Saurabh Fashion Delhi
ive/ [105K]
THANK
YOU