Smart Automobile

Airbags

MotoAir – Safe drive with MotoAir

ABOUT US

Always there to help you to drive SAFE!

We are a group of dedicated professionals, working with
the goal to make your driving experience more safer.
With experience and current engineering technology, we
will make sure that we provide you with a cutting edge
airbag technology.

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PROBLEM
Road accidents are still a major issue which causes
death of thousands per year.
 For years, the trusty seat belt provided the sole form
of passive restraint in our cars. There were debated
about their safety, especially relating to children.
 Present Airbags do not have any monitoring
software.
 Airbags enabled with a monitoring system will
drastically reduce the time required for analysis and
immediate action can be taken.

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SOLUTION
Our Airbags have a crash monitoring system
which alerts the emergency assistance with the
magnitude of impact, location and time which it
occurred so he can take immediate actions as
soon as possible.
These airbags also have 5 Star rated impact
damping system.

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MotoAir
Smart Automobile
Airbags
Our Airbags are classified as the Smart
monitoring type of safety system.
 MotoAir is programmed in such a way that
its primary crash sensing system which
inflates the airbag will also send the impact
signal to the secondary system which will
inturn then send all the required information
to the emergency services and to the few
saved contacts.
 All airbags are manufactured with the
standard ISO 12097-1:2002 5
BUSINESS MODEL
The company will distribute the products through a combination of Direct Sales,
Retailers and Ecommerce websites like Amazon and Flipkart.

1 2 3
Direct Sales Retailers E-commerce Websites
The product will be directly The product will be marketed The product will also be marketed
sold to automobile and sold to retailers like and sold through Online E-
manufacturers like Honda, Bharat Forge, GoMechanic commerce websites Amazon,
Toyota and Volkswagen and local automobile stores. Flipkart, CarParts and NAPA
through Company Marketing Autoparts.
and Sales Dept.
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 ₹22,000
MARKET Passenger Vehicles
The product marketed towards Luxury vehicles will
OPPORTUNITY be priced at a premium and have an addition of extra
protection and higher precision for increased
customer safety.
“There are 30 million potential customers in

₹8,000
India that would be targeted for this smart
airbag system.
Our Annual goal is to sell 50000 Airbags per
year at an average price point (or order size)
of ₹ 10000. Commercial Vehicles
The product marketed towards Heavy vehicles will
be priced at economy and will have bulk pricing
options.
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 ₹22
₹90 0 ₹600
Crores Crores Crores

2025 2030 2035

MARKET The Sales Target and Goals, after considerable market

research and expert opinion, that are projected and will be
OPPORTUNITY aimed for by our Organization, is as mentioned above.

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National Brands
 Takata India Private Limited
 ANAND Automotive Private Limited
 KECKO BRAKES INDIA
COMPETITION
Following are our National and International
brands which compete in the same domain.
International Brands
 Autoliv Inc.: Autoliv is one of the oldest and
world’s leading companies in safety systems that
operates in two business divisions, active safety
and passive safety.
 Robert Bosch GmbH: The leading automotive
parts suppliers that specializes in advanced
mobility and systems.
 Daicel Corporation: Is a leading manufacturer
based in Japan with 75 group companies across
the globe.
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 COMPETITION PART 2
More Precise

More Expensive Less Expensive

Less Precise 10
 GROWTH STRATEGY Increasing
To reach the Target Sales as
sales through
mentioned in the previous slides the social media
following strategies will be executed.
Making Brand marketing.
Name by
Improvement partnering
using international
passengers brands
feedback.
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TRACTION
Revenue Generation

Key Metrics Revenue by Year

Clients Orders Gross Revenue Net Revenue Net Revenue
₹500,000,000
2023 100 500 ₹10,50,50,000 ₹8,00,00,000 ₹450,000,000
₹400,000,000
2024 250 500 ₹20,40,00,000 ₹17,00,00,000 ₹350,000,000
₹300,000,000
2025 360 1000 ₹30,30,00,000 ₹27,00,00,000 ₹250,000,000
₹200,000,000
₹150,000,000
2027 470 2000 ₹40,20,00,000 ₹32,00,00,000 ₹100,000,000
₹50,000,000
2030 600 3000 ₹50,10,00,000 ₹43,00,00,000 ₹0
2023 2024 2025 2027 2030

Net Revenue

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 TIMELINE
The year-wise Growth timeline after much research is shown
below:

2023 2024 2025 2028 2030

Year Year Year Year Year

Start Improvement Brand Production International

Positioning Expansion Reach

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 2023 2025 2030

Users 100,000 6,020,000 100,000,000

Jobs 4,020,000 50,000,000 180,000,000

Average price per job 120 150 190

COMPANY REVENUE @15% 70,851,000 610,782,000 312,910,000

- Cost of Revenue 0 0 0
FINANCIALS Gross Profit 70,851,000 610,782,000 312,910,000

OPEX

Target Finance - Sales & Marketing 50,082,900 220,600,000 175,800,000 63%

Objectives - Customer Service 20,887,800 80,600,000 230,800,000 15%

- Product Development 70,22,500 30,400,000 110,800,000 3%

- Misc. 380,21,250 20,400,000 40,320,000 2.5%

TOTAL OPEX 80,596,750 620,800,000 193,920,000

EBIT -968,750 -2,800,000 39,980,820 16%

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OUR Ms. Ananya
Mishra
Mr. Sarathi
Padhy
Mr. Lee Pon
Young
TEAM General Manager CEO CFO
Specialist in Impact Specialist in Specialist in
analysis Automotive satellite
Our Founding Members communication
. Technology

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 Funding

FUNDING 80,000,000

120,000,000
The funding goals as year are shown in the Pie Chart here: 310,000,000

180,000,000

₹ 2,00,00,000 ₹ 3,00,00,000 ₹ 4,00,00,000

2023 2024 2025
260,000,000

₹ 7,00,00,000 ₹ 10,00,00,000 2023 2024 2025 2027 2030

2027 2030

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SUMMARY

MotoAir was founded in 2020, and we have

accomplished so much over the years. To create a
world where “driving safely” has always been our
goal.
Our founding Team was inspired to start this
company by death of a certain close friend.
At MotoAir we encourage our community to drive
fearlessly and allowing us to take care of their safety.
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The quality of this airbag is very good
and is made with a high-impact damage-
resistant material so you can keep your
head safe without worrying about
potential head injuries. The bags cover
almost the whole impact surface area
making it very safe and it easily absorbs
all the impact without causing any extra
injury.
Ellyse P.
TESTIMONIALS
The airbag quality is far superior than
the other previous ones which I've used.
It inflates very conveniently without
causing any burst sudden shocks to the
body which can cause even more injury.
This smart airbags also handles the false
crashes very well and doesn’t inflates.
Kane W.
This airbag is been life saving. The
smart emergency feature came in very
handy during the accident. The medical
assistance came right away at the
location without anyone needing them
to contact. My other family members
also got the SOS right away and they
were available for us right away. This
airbags are not only safest but also the
additional features make it life saving.
Dioana J.
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CASE STUDY
Man dies in an accident due to
lack of proper safety provided
by the airbags and lack of
medical attention on time.
On the NH-10 a high speed car crashed to another car. Both the
parties received heavy injuries but the high speed vehicles
driver died on the spot of accident as the airbags weren’t able to
inflate on time and cover the whole impact area leading to
severe injury. After the autopsy, the medical professionals
commented that the man could’ve been saved if proper medical
attention was given on time till he was brought to the hospital
there was enough blood loss to cause death. So, not only poor
airbag system but also lack of medical attention at proper time
lead to the death of another individual. The whole case
would’ve been avoided even if one of the system was working
as attended.
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 Phone:
+91-9819851709

Email:
Sarathi.kp@motoair.ac.in

Website:
www.motoair.com

Thank
You!
SARATHI PADHY

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