STAFFING PRACTICES AT ADITYA BIRLA MONEY LTD.

SUBMITTED TO: PROF. POONAM NAIR

SUBMITTED BY
ANGAD BHANDARI (NR10010) SHREY BHATT (NR10012) OMDEVSINH GOHIL (NR10032) BHAGIRATH JADEJA (NR10037) BHASKAR NIRAULA(NR 10056) DEEP SHAH(NR10083)

STAFFING

Staffing is filling, and keeping filled, positions in the organization structure

Aditya Birla Group Profile

Aditya Birla Group is India's first truly multinational corporation. The group has an annual turnover of US$ 28 billion and has over 1,00,000

employees belonging to over 25 different nationalities on its rolls.

Aditya Birla Group has its presence in 20 countries . India, Thailand, Laos, Indonesia, Philippines, Egypt, Canada, Australia, China,

USA, UK.
Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Malaysia

and Korea.

 Hindalco Aditya Birla Nuvo Grasim Industries Ltd

Ultra Tech Cement

IDEA-ADITYA BIRLA COMMUNICATIONS

Vision: To be a premium global conglomeratewith a clear focus on each business.

Mission: To deliver superior value to our customers, shareholders, employees and society at large.

Values:
Integrity Commitment Passion

Seamlessness
Speed

INDUSTRY PROFILE

The equity brokerage industry in India is one of the oldest in the Asia region.
India had an active stock market for about 150 years that played a significant

role in developing risk markets as also promoting enterprise and supporting the growth of industry.
The stock market in India began in the 1860s during the American Civil

War that led to a sudden surge in the demand for cotton from India. It resulted in setting up of a number of joint stock compananies.
Historical records show that as early as 1864, there were about 1,000 brokers

with the stock markets functioning from three places in Mumbai; between 9 am to 7 pm at the junction of Meadows Street and Rampart Row, from day break till 9 am and from 7 pm to early hours of next morning at Bazargate.

 A group of about 300 brokers formed the stock

exchange in Jul 1875, which led to the formation of a trust in 1887 known as the Native Share and Stock Brokers Association. Other stock exchanges came into being in major cities in India, namely Ahmedabad (1894), Calcutta (1908), Madras (1937), Uttar Pradesh and Nagpur (1940) and Hyderabad (1944)

Beginning Of A New Equity Culture

A new phase in the Indian stock markets began in the 1970s, with the

introduction of Foreign Exchange Regulation Act (FERA) that led to divestment of foreign equity by the multinational companies, which created a surge in retail investing.
The Securities and Exchange Board of India (SEBI), which was set up in 1988

as an administrative arrangement, was given statutory powers with the enactment of the SEBI Act, 1992.
Following the recommendations of the High Powered Study Group on

Establishment of New Stock Exchanges, the National Stock Exchange of India (NSE) was promoted by financial institutions with an aim to provide access to investors all over the country

Company Profile

Aditya Birla Money Limted (formerly known as Apollo Sindhoori Capital

Investments) is a leading player in the broking space with nearly 14 years of experience.
Incorporated in 1995, the company became a part of Aditya Birla Group in

March 2009, when the Group acquired 76 per cent of the company through Aditya Birla Nuvo.
Headquartered in Chennai,

Aditya Birla Money is listed on National Stock Exchange of India Limited [NSE] and the Bombay Stock Exchange Limited [BSE]. It is also registered as Depository Participant with both NSDL and CDSL.

 The company has a strong distribution network of over 230 own and 550

franchisee branches, a large customer base in excess of 2 lakh and a scalable business model based on a strong technology backbone and a wide product mix. Aditya Birla Money offers the following services: Trading facility in equity segment on and derivative segment on NSE and BSE through a single platform Depository Participant (DP) services of NSDL and CDSL Depository Participant (DP) services of NSDL and CDSL Insurance solutions Distribution of mutual funds

ANALYSIS OF STAFFING AT ADITYA BIRLA MONEY LTD.

Recruitment
At Aditya Birla Money, they generally recruit employees through man-power

consultants.
Whenever there is a vacancy, they forward the job-profile and job- description

to the consultants.
After getting the desired profiles, they forward it to HR department. Then, HR

starts selection process

Organizational Structure

Managing Director National Head Sales Head Zonal Head Area Head Sales Manager

Senior Unit Manager Unit Manager

Orientation to the organization:-

Orientation involves the introduction of new

employees to the enterprise- its functions, tasks, culture and people. In Aditya Birla Money Limited, generally seven days induction programme is taken. This programme is taken by well acquainted seniors.

Training and development: Every Saturday, training sessions are conducted.

There is also an online module for training of the employees. Online certifications are also given for the same. Different management programmes takes place on a regular basis. Generally one-two months gestation period is provided to the employees to get trained and settle in the organisation.

Performance appraisal and compensation

PIP(Performance Improvement Period) Appraisal cycle generally at the end of the year Balance score card is maintained

Finding and Learnings

During the study of the project, we observed how

staffing is actually done in the corporate. We got the knowledge about the different types of staffing strategies functioning in the organization. We also got knowledge about how the organization is following their values in a very sincere way. We learnt how and what types of facilities are being provided to the employees.

 We also observed how they are doing the

Performance Appraisal on basis of the achievement of the targets by the employees in the time given to them. We got the knowledge about how stock-broking industry works and idea about the challenges what the employees are facing while performing their work. They emphasize on providing proper working environment to their employees, so that the employees can work efficiently & smoothly.