1

PRESENTATION
(B2B MARKETING)

DBA. Nguyễn Thiện Hùng

 Chapter 1: Business marketing general

14

Give an example of a company operating in the B2B

market that you know and tell about its corporate clients?
Through this example, let's analyze the basic differences
between B2B Marketing and consumer marketing?
 Chapter 2 – Organizational Buyer’s Behavior
35

Choose a company that you know and analyze the buying

behavior of a specific business product, and analyze the
buying center of this company?
 Chapter 3: Market opportunities

52

Give an example of a business operating in the B2B

market that you know and tell how that business
segmented the business market and selected the target
market? Please analyze the plan to meet the target
market of this business?
 Chapter 4- Developing and managing offerings
78

Please select a company operating in the B2B market that

you know and analyze the product policy for a specific
business product of this company?
 Chapter 5- Pricing and negotiating the value
106

Please select a company operating in the B2B market that

you know and analyze the pricing policy for a specific
product of this company?
 Chapter 6 – Business marketing channels
95

Please select a company operating in the B2B market that

you know and analyze the distribution policy for a specific
business product of this company?
 Chapter 7- Business communication
12

+ Find a promotion program of an enterprise operating in the

enterprise market that you think is effective? Explain?
+ Please describe the issue of direct sales in the enterprise
market?
+ Find and evaluate the product catalog of an enterprise
operating in the enterprise market?
+ Find out about typical magazines and specialized fairs in
Vietnam?