PESTLE

Political
• Political stability
• Risk of military invasion
• Legal framework for contract enforcement
• Intellectual property protection
• Trade regulation and application: tariffs
• Favored trading partners
• Anti trust laws
 Pestle
• Pricing regulations
• Taxation- tax rates and incentives
• Work week
• Wage legislations- minimum wage and
overtime
• Mandatory employee benefits
• Industrial safety regulations
• Product labeling requirements
 PESTLE
• Ecological/environmental legislation
• Current legislation
• Future legislation
• International legislation
• Regulatory bodies and processes
• Government policies
• Government term and change
• Trading policies
 PESTLE
• Funding, grants and initiatives
• Home market pressure group
• International pressure group
• Wars and conflict
 PESTLE
ECONOMIC
Type of economic system in countries of
operation
Government intervention in free market
Comparative advantage of host country
Exchange rates and application-stability of host
country currency
Efficiency of financial market
 PESTLE
• Infrastructure quality
• Skill level workforce
• Labour cost economic growth rate
• Discreationary income
• Unemoployment rate
• Inflation rate
• Home economy
• Economic trends
 PESTLE
• Overseas economies
• General Taxation
• Business cycle stage(e.g. prosperity, recession
and recovery)
• Taxation specific to product and services
• Seasonality issues
• Market/trade cycle
• Specific industry factors
 PESTLE
• Market route trends
• Distribution trends
• Customer/end-user drivers
• Interest/exchange rates
• International trade and
• Monetary issues
 PESTLE
SOCIAL
Demographics
Class structure
Education
Culture(gender roles etc.)
Entrepreneurial spirits
Attitudes(health, environmental conscious)
Leisure interest
 PESTLE
• Lifestyle trends
• Consumer attitudes and opinion
• Media views
• Law changes social factors
• Brand
• Consumer buying patterns