HERBALIFE NUTRITION

SAHIL BHATIA- 23020241110 EXPERIENTIAL LEARNING ASSIGNMENT RITIKA PATNAIK- 23020241107

SAHIL BAVISKAR- 23020241109 GROUP 9 RUPAL SINGH- 23020241108
SAJIDUL ISLAM- 23020241111 MAYUKH GHOSH- 23020241070
INTRODUCTION
▪ Founded in 1980 by Mark Hughes.
▪ Beginning of Global Expansion in 1982, Canada.
▪ Entered in India in 1999.
▪ Now operating in more than 90 countries across the world.
▪ “Herbalife”: Name inspired by company’s emphasis on
natural and herbal products.
HERBALIFE GROWTH
 HERBALIFE - PRODUCTS
▪ Specializes in the production and distribution of nutrition, weight
management, and personal care products.
▪ Primary Focus: Promoting a healthy and active lifestyle by providing a
range of nutritional supplements and wellness solutions.
▪ Product Types:
a) Protein Shakes and Meal Replacement Shakes.
b) Fitness & Energy Products like BCAAs, Electrolytes, Protein bars.
c) Skin Care Products: Collagen, Aloe Vera Gel and Body Wash, Skin
Moisturizer and Toner, etc.
INTERNATIONAL PULL FACTORS
 GLOBAL TREND TOWARDS FITNESS AND HEALTHY LIFESTYLES,
DRIVING INTEREST IN FITNESS AND NUTRITION
SUPPLEMENTS.
 INCREASING MIDDLE-CLASS POPULATION WITH RISING
DISPOSABLE INCOMES.
 LIBERTY OF CUSTOMISED PRODUCTS WITH RESPECT TO EVERY
COUNTRY.
 FIT-TO-ALL PRODUCTS.
 CAGE ANALYSIS
C
PRODUCTS SOLD THROUGH PERSONAL REFERENCES HAVE CULTURAL ACCEPTANCE IN INDIA.
PRODUCTS ALIGN WITH POPULAR INDIAN FLAVORS

A
ADMINISTRATION ISSUES WERE DEALT WITH SMARTLY & EFFECTIVELY

G
BEING A US-BASED BRAND, AVAILABILITY OF RAW PRODUCTS WAS A CHALLENGE

E
INCREASED INCOME LEVELS OF THE MIDDLE CLASS GROUPS
 ENTRY STRATEGY
 HEABALIFE APPROACHES CUSTOMER THROUGH PERSONAL
FRANCHISING
 APPROACHED CUSTOMERS ARE POTENTIAL BUSINESS UNITS
 BUSINESS COULD BEGIN WITH MINIMAL RISK
 PROFIT GETS SHARED IN A HIERARCHAL MANNER AMONG THE
TEAM MEMBERS
 MARKETING
STRATEGIES
• SPORTS COLLABORATIONS

• ENDORSING SPORTS PERSONS

• PAPER INSERTS

• ONLINE ADS

• SOCIAL MEDIA
THANK YOU