SHRI VAISHNAV INSTITUTE

OF MANAGEMENT

SESSION 2022-2023
Submitted by: GARIMA LIKHITKAR
ANJALI TOMAR
boAt
Plug into nirvana
Aman Gupta’s Early Life
Born in 1932, Aman Gupta attented school in delhi .

Did his graduation from University of delhi with a bachelor’s in

commerce degree.
Also studied at the Institute of Charted Accountants of India and
become one of the youngest Charted accountants of India.
 After academic journey, went on to work at Citi bank for two
years.It wasn’t until 2005 when his entrepreneurial spirit kicked and
he began Advanced Telemedia Pvt Ltd.
In 2011 ,he work at KPMG ‘s Strategy Services group as a Senior
management consultant.
Then he did MBA from the Kellogg School of Management.

He began his tenure as Director of sales at HARMAN International.

 Journey of BoAt
Archived
Started boat 700 crore Revenue
Raised Funds
As a cable generated in
Raised fund from
manufacturerwith Lockdown
various sources.
investment of 16 lac

2016 2017 2018 2019 2020 2021

Filled the Gap Launched new Products Company Value

Best quality with Launched Headsets, 2,200 crores Valuation
absolute Price. Earphones ect. as per April 2021
INTRODUCTION
boat is an indian company that markets
audio – focused electronic gadgets like
wireless speakers, earbuds,
(Airdopes) ,wired and wireless headphones
and earphones, home audio equipment,
premium rugged cabels, and a selection of
other technological accessories.
Start –up Story
The founders wanted to create a lifestyle brand , which
would bring fashionable audio products and accessories for
the millennials .Boat is the brainchild of this idea .The
company began its journey as a cable manufacturer and
seller , which had rapidly expanded its categories to serve
over 800,000 customers ,as reported in 2020 . Boat started
as a boot strapped startup with capital of around Rs 3000000
lacs that came from the founders.
Business and Revenue Model
The company focused on 3 important market
strategies to creat a good consumer base-
Consumer’s Needs

Consumer’s Desires

Consumer’s Behaviour pattern

The founders implemented their research on the

products and made the products
affordable,durable, and fashionable. boat focuses
on building a customers brand relationship where
it considers the buyers as a member of boat
family. They also focused a lot on the brand boAt
and presented it as an Indian brand.
 THE SUCCESS STORY
• Right targating boat lifestyle are reckoned as millennials brand. The
company provide stylish and affordable products that attract the youth .
Also the brand ambassaders are all young faces. Much of the buzz boAt has
picked represent India’s most followed passions –Bollywood and cricket.

• Online marketing The company has stuck to online modes to market its
products . The brand has stayed away from convectional media such as TV
and prints . Pankaj Mirchandani the managing partner of Rhythm Corner
Alaknanada(RCA) a marketer and distributor of electronics in india say
“what has worked for boat is the community of fans they have built online,
which is quit commendable.”
 AWARDS AND RECOGNITIONS

• The company was declared as the number 1 brand for truly wireless and
earwear in India 2020.

• It was noted as the 5th largest wearable brand in the world in 2020.

• It has partnered with a wide range of celebrities from Hardik pandya to diljit
Dosanjh and Jacqueline Fernandez.
“We don’t sell our products as Electronics only we sell them
as life style accessories .We are trying to portray that our
products can be a everyday fashion .”
-AMAN GUPTA