Challenges in new product development

•
Ideation 
 
• The first checkpoint in product development is idea generation. As
easy as it sounds,  some companies often hit idea roadblocks when
making decisions. Sometimes, these obstacles result from a lack of
actionable intel on the potential product and the consumer. Other
times, ideation can stall due to bureaucracy and disjointed workflows.
 • Market penetration

• An idea might sound good on paper, but the practical application in

the marketplace just lacks any financial promise. As a PM, 
always analyze a product’s market viability before development star
ts
.
 Managing the development process: Concept to strategy
• Creating a product is a head-scratcher for PMs who lack
extensive development experience. Some PMs often lack the
proper tools to curate a product strategy efficiently.  And this
slows down the entire process.
Workflow management
• The synergy between collaborating teams affects the
development speed and quality of the final product. As a product
manager, getting every contributor on the same page is your
responsibility. 
• This process often involves communication with every member
of the organization at the same time. You also have to resolve
conflicts between independent teams in the absence of a team
lead. 
•  Product engineering issues
• Engineering dependencies also hinder the progress of product
initiatives. For instance, if you want to create an app, and the design
team misses the deadline, the entire development team has to wait
until a prototype is ready for review.