Chapter 6: Vision

– Lesson #2
Book Review
Introduction

 Importance of vision in different realms (politics,

business, organizations)
 Difference between managers and leaders
 Questions leaders ask to form a vision
Examples of Powerful Visions

 Nelson Mandela's vision for an integrated South

Africa
 John F. Kennedy's vision to send a man to the moon
 Martin Luther King Jr.'s vision of equality for
African Americans
 Vision of the Founding Fathers for a government
"For the People, By the People"
Vision in Business and
Organizations

 Steve Jobs' vision to make computer technology

accessible to everyone
 Jeff Bezos' vision to create an "everything store"
with Amazon
 Elon Musk's vision to drive the world's transition to
electric vehicles with Tesla
Articulating a Clear and
Compelling Vision

 Leader's responsibility to articulate a vision

 The importance of trustworthiness
 Vision as a source of hope and attraction for others
Direction and Alignment with the
Four Pillars

 Introduction of the Four Pillars Framework

• Ensure sustainable • Build a strong and • Attract, develop, and • Recognize and address
financial performance authentic brand retain talent who align the impact on society,
through smart aligned with the vision, with the vision, practicing ethics and
resource allocation, reflecting values, fostering innovation, corporate social
revenue generation, messaging, and collaboration, and responsibility.
and cost management. customer experience. personal growth.

Financial Brand Societal

People
Success Promise Relationship
Reinforcing the
Vision

 The need for continual reinforcement

 Examples of town hall meetings for communication
Creating a Bold and Compelling
Vision

 Importance of appealing to emotions

 Inspiring people to work towards the vision's
fulfilment
Summary of Key Points

 Importance of vision
 Four Pillars framework for achieving the vision
 The role of trust, communication, and continual
reinforcement