PURPOSIVE

COMMUNICATION
Course Introduction
- Edson Louis Para
 Learning Objectives
Upon the completion of this session and the activities
therein, students are expected to:
 define purposive communication;
 demonstrate an understanding of the key ideas in
language and communication; and
 appreciate the importance of purposive communication by
writing a three paragraph essay about the significance of
this subject and their expectations in this course.
What is Communication?
 Communicatio
n
- the act of transferring or
exchanging information
from one person or group
to another by speaking,
writing, or using some
other medium.
 PURPOSIVE
having, serving, or done with a purpose
 PURPOSIVE COMMUNICATION
➯ Purposive communication is defined as a type of
communication that takes place with a purpose in mind.
➯ It is the spreading of a message of communication or an
idea to a specific group of audiences in the best-suited
formats and through the right channels.
➯ An intentional communication that happens within the
bounds of specific contexts.
 Contexts

1. 2. 3. 4.
Setting/Environment Social Relations Scenes Culture
(family, school, (friends, spouse, (business meeting, (tradition, practices,
church, etc.) subbordinates, etc.) dinner party, etc.) beliefs, etc.
 CONTEXTS

Contexts significantly affect the process of sending and

receiving messages, semantics, choice of channels, words, and
methods of delivery.
What’s in it for me?
The GOAL of this subject is for the students to be
able to communicate (in writing, speaking, and
presenting) effectively and appropriately to a
multicultural audience in a local or global context.
Good communication is essential for
achieving goals in both personal and
professional contexts. When people
communicate effectively, they can share
information, delegate tasks, and make
decisions that lead to success.

- Kaplan & Sweeney, 2001

“We have two ears and one mouth so that we
can listen twice as much as we speak.”

Epictetus
 Assessment

On a short bond paper, write a 3-

paragraph essay about the importance
of purposive communication and your
expectations in this course.
 Thanks
Do you have any questions?

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 Literature Review

Theory 1 Theory 2

Is the closest planet to It’s the second brightest

the Sun and the smallest natural object in the night
one in the Solar System sky after the Moon
 Schedule

January February March

Phase 1

Phase 2

Phase 3
 Division of Work

75% 35% 65%

Jupiter is the Mars is a cold Saturn is the
biggest place ringed one
 Compared Methodology

Research Analysis
Venus has a beautiful Jupiter is the biggest
name planet

Data Study Comparison

Mars is actually a cold Saturn is the ringed
place one
 Interview Table

Test 1 Test 2 Test 3 Test 4

Venus Mars Neptune Venus

Mars Pluto Venus Neptune

 15,000
Venus has a beautiful name, but it’s quite
hot
 Results Analysis

2019 2022
Venus has a beautiful Mercury is the closest
name planet

Jupiter is the bigges Despite being red, Mars

planet is a cold

If you want to modify this graph, click on it, follow the

link, change the data and replace it
 Reviewing concepts

Mercury Venus Mars

Mercury is the Venus has a Mars is a cold
closest planet beautiful name place

Jupiter Saturn Neptune

Jupiter is the biggest Is the only planet Neptune is the

planet with rings farthest planet
Areas of Expertise

60,000
Venus has a beautiful name, but
it’s hot

Mercury Mars
 Bibliographical Reference

➯ AUTHOR (YEAR). Title of the publication. Publisher

➯ AUTHOR (YEAR). Title of the publication. Publisher
➯ AUTHOR (YEAR). Title of the publication. Publisher
➯ AUTHOR (YEAR). Title of the publication. Publisher
➯ AUTHOR (YEAR). Title of the publication. Publisher
➯ AUTHOR (YEAR). Title of the publication. Publisher
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