Presentasi Produk Handling Aspira 4W

Robby Sundara (1850)

SO Surabaya Timur

Robby Sundara
 AP4

OUTLET AKTIF AVG 2020 AVG 2021 TARGET JAN FEB MAR APR Acv ytd % Growth ytd Vs '21 (%)

Kab Sumenep 7 9 12 10 8 10 9 9 77% 5%

Kab Pamekasan 5 7 10 7 7 7 5 7 65% -12%

Kab Sampang 8 9 17 10 8 8 9 9 51% -2%

Kab Bangkalan 8 11 16 14 14 14 15 14 89% 32%

TOTAL 28 36 55 41 37 39 38 39 70% 8%

KABUPATEN AVG 2020 AVG 2021 TARGET JAN FEB MAR APR Acv ytd % Growth ytd Vs '21 (%)

Kab Sumenep 49,001,795 32,594,323 48,918,564 45,084,747 27,740,343 23,284,152 20,365,597 29,118,710 60% -11%

Kab Pamekasan 31,261,201 29,028,133 49,231,696 43,475,486 30,037,298 34,717,417 20,120,171 32,087,593 65% 11%

Kab Sampang 5,366,304 14,928,051 24,714,785 18,506,169 17,942,883 13,411,264 14,841,985 16,175,575 65% 8%

Kab Bangkalan 9,258,742 21,015,699 42,667,014 27,421,200 33,914,999 20,668,319 14,790,251 24,198,692 57% 15%

TOTAL 94,888,042 97,566,206 165,532,059 134,487,602 109,635,523 92,081,152 70,118,004 101,580,570 61% 23%

Robby Sundara
 TI4

OUTLET AKTIF AVG 2020 AVG 2021 TARGET JAN FEB MAR APR Acv ytd % Growth ytd Vs '21 (%)

-13%
Kab Sumenep 7 4 5 4 4 4 1 3 65%
-13%
Kab Pamekasan 5 4 5 3 3 5 2 3 65%
25%
Kab Sampang 8 2 4 2 3 5 - 3 63%
7%
Kab Bangkalan 8 2 2 3 2 2 - 2 88%
-3%
TOTAL 28 11 16 12 12 16 3 11 67%

KABUPATEN AVG 2020 AVG 2021 TARGET JAN FEB MAR APR Acv ytd % Growth ytd Vs '21 (%)

13%
Kab Sumenep 100 87 77 122 80 173 22 99 129%
20%
Kab Pamekasan 128 145 116 180 185 279 54 175 150%
-20%
Kab Sampang 9 11 11 13 2 20 - 9 78%
29%
Kab Bangkalan 30 35 28 60 30 90 - 45 161%
18%
TOTAL 268 279 232 375 297 562 76 328 141%

Robby Sundara
 TU4
Growth ytd Vs '21
OUTLET AKTIF AVG 2020 AVG 2021 TARGET JAN FEB MAR APR Acv ytd % (%)

7 4 11 6 4 4 3 14%
Kab Sumenep 4 39%
5 4 10 6 8 6 8 88%
Kab Pamekasan 7 70%
8 2 11 5 7 6 5 188%
Kab Sampang 6 52%
8 2 10 7 6 6 5 267%
Kab Bangkalan 6 60%
28 11 42 24 25 22 21 107%
TOTAL 23 55%

KABUPATEN AVG 2020 AVG 2021 TARGET JAN FEB MAR APR Acv ytd % Growth ytd Vs '21
(%)

-37%
Kab Sumenep 100 87 99 58 63 39 60 55 55%
206%
Kab Pamekasan 128 145 315 385 505 560 325 444 141%
820%
Kab Sampang 9 11 193 62 58 182 103 101 52%
263%
Kab Bangkalan 30 35 104 87 150 131 140 127 122%
161%
TOTAL 268 279 711 592 776 912 628 727 102%

Robby Sundara
 ATD
Growth ytd Vs '21
OUTLET AKTIF AVG 2020 AVG 2021 TARGET JAN FEB MAR APR Acv ytd %
(%)

-46%
Kab Sumenep 7 4 5 3 1 2 2 2 40%
-40%
Kab Pamekasan 5 4 4 4 2 2 1 2 56%
38%
Kab Sampang 8 2 8 3 2 2 4 3 34%
53%
Kab Bangkalan 8 2 4 3 2 2 3 3 63%
-14%
TOTAL 28 11 21 13 7 8 10 10 45%

KABUPATEN AVG 2020 AVG 2021 TARGET JAN FEB MAR APR Acv ytd % Growth ytd Vs '21
(%)

-66%
Kab Sumenep 100 87 25 42 20 30 27 30 120%
-91%
Kab Pamekasan 128 145 17 11 9 15 15 13 74%
105%
Kab Sampang 9 11 41 46 8 5 31 23 55%
-27%
Kab Bangkalan 30 35 33 20 37 17 28 26 77%
-68%
TOTAL 268 279 116 119 74 67 101 90 78%

Robby Sundara
 PERMASALAHAN YANG SERING DIHADAPI
DILAPANGAN
Toko enggan mencoba merk baru

Harga kompetitor relatif lebih murah

Toko merupakan pelanggan Toko Besar Surabaya

Bengkel sekitar toko fanatik dengan merk tertentu

Robby Sundara
 STATEGI DALAM MENINGKATKAN OUTLET
Membuka outlet baru

Info program marketing yang ada

Upgrade D1 toko

Rutin cek Avg days & pengajuan add limit toko

Robby Sundara
 TERIMA KASIH

Robby Sundara