Butter it Better

Quality is our recipe!

Business Proposal
 Table of Contents
Hammad Zulfiqar Executive Summary Slide3
(BCHM-F19-047)
Hammad Ullah Introduction
Slides 4, 5 & 6
(BCHM-F19-009) Vision & Mission
Ahmed Problem & Solution
Slide 7 & 8
(BCHM-F19-051) Locations
Talha Product
Slides 9 & 10
(BCHM-F19-039) Advantages
Bilal Competitors
Slides 11, 12 & 13
(BCHM-F19-046) Market Share
Dua Marketing Strategy Slide 14
(BCHM-F19-010)
Budget and expenditure
Waqas Operational expanses
(BCHM-F19-035) Slides 15, 16, 17 & 18
Sales Forecast
Income
Irha Team Members Slides 19, 20 & 21
(BCHM-F19-042)
 Executive summary
We are going to start a bakery business named “Butter it Better”. We
will open our first branch in DHA and our production house will be
in Quaid-e-Azam industrial estate and we will also build a farm in
Lalyani. The uniqueness of our business is we use goat milk in our
products instead of using cow milk that has more fat. Our farm will
provide pure goat milk which will be used in our products as main
ingredients. Our business is first of its kind in the market. For this
purpose we conduct a survey to find out customers preference, and
we find out that customer first choice is pure quality product. We are
going to provide Fluid products, Fermented products and Frozen
products . We provide these products in competitive price with a
good quality to maintain our customer interest in our product. We are
going to create disruption in the market to attract customer attention
by doing GUERRILLA MARKETING and provocative
advertisements.
 Butter it Better

We are going to make a goat farm where we are going

to feed them and use there milk to make bakery
products.
 GOAT FARMING
Goat farming involves the raising and breeding of
domestic goats as a branch of animal husbandry. People farm
goats principally for their meat, milk, fiber and skins. Goat
farming can be very suited to production alongside other
livestock (such as sheep and cattle) on low-quality grazing land.
 Vision
• To become the most preferred bakery house for the quality
loving customer

MISSION
• Bakery is a committed team of talented individuals who
provide superior quality bakery, pastries and wedding
cakes. Our goal is to provide all of our customers with an
unparalleled product and experience. Our talented team of
pastry chefs uses the purist of ingredients and cutting edge
techniques to create a product that is truly superior in
quality. We constantly provide outstanding customer service
and believe that customer satisfaction is our ultimate goal.
Problem
 Location
 Survey
 People reaction

Solution
 Butter it Better
 More Products
 Procedure
 LOCATIONS
 Farm
Lilyani, Ferozpur road Lahore

 Factory
Quaid-e-Azam Industrial estate

 Bakery
DHA Phase 3, Y block Lahore
 Products
• Goat milk and Its products have played an important role in
the economic viability in many parts of the world, especially
in developing countries.
List of Products:
 Fluid products ( Chocolate cake, cream cake, bakery products,
bread and buns ).
 Fermented products ( cheese, yogurt, or buttermilk ).
 Frozen products ( ice cream or frozen yogurt, butter and
condensed and powered products ).
 Advantages
A few reasons to consider Goat milk

• Less alpha-S1 –Casein.

• Different proteins and fats.
• Plenty of calcium.
Advantages of products made from goat’s milk
• Lower in Lactose.
• BP friendly.
• Low in cholesterol.
• Low in fats.
Competitors
Competitors
 Market Share
Competitors Market Share
Malmo 6%
Cakes & Bakes 9%
Gourmet 21%
Doce 10%
Butt sweets and bakers 4%
Others 50%
Khuram Goat Farm 22%
Bismillah Goat Farm 19%
Eman Goat Farm 18%
Ghurki Goat Farm 11%
Others 30%
Marketing
 Budget & Expenditure
Fee for Registering the
1,20,000
Business
permits and license 7,00,000

suitable Facility for 6 months 20,00,000

purchase of furniture 15,00,000

Cost for bakery Equipment 12,00,000

Cost of Launching a Website 50,000

The cost for our opening party 2,00,000

Additional Expenditure 3,50,000

TOTAL EXPENSES: Rs 61,20,000

 OPERATIONAL EXPENSES
Office supplies 60,000

Miscellaneous expenses 1,50,000

The Cost for supply of flours, sugar, margarine,

packaging materials and wheat for the next five 18,00,000
month

Cost required to settle the contract staffs for the

50,00,000
first 6 months of operation

TOTAL Rs 70,10,000
 Sales Forecast
500 Loaves of Bread Per Day
Bread
 
1,000 pieces of snacks per day
Snacks
 
On the average over 90% of
people.
Sales of soft drinks
This equates to 9,000 bottles /
cans / pet plastics of soft drinks

Sales cake 50 cakes per day

 
 INCOME
wheat bread at the rate of 110 150 pieces 4,95,000

white flour bread at the rate of 90 150 pieces 4,05,000

Selling a loaf of fruit bread at the rate of 80 6000 pieces 4,80,000

1500 pieces 2,25,000

Snacks : piece of sandwich at the rate of 150

Piece of scotch egg at the rate of 150

Piece of meat pie at the rate of 200
750 pieces will be sold at 1,50,000 750 pieces will be sold at 1,12,500

Cakes : selling pound of cake at the rate of 600 450 cakes will be sold at 2,70,000
 
6,000 liters of milk sold at 9,00,000
Selling a liter of milk at the rate of 150

TOTAL INCOME (per month) : Rs 3,037,5000

 Team Members
BILAL GULZAR (CEO)
CEO is the highest-ranking
executive in a company, whose primary responsibilities
include making major corporate decisions, managing the
overall operations and resources of a company.
AHMAD HASSAN (ASSISTANT CEO)
The role of executive
assistant is similar to that of a secretary or
administrative assistant. They perform clerical tasks, like
accepting and making phone calls, setting business
meeting agendas, sending memos, accepting visitors,
reviewing incoming reports.
Hammad zulfiqar (Manager)
He primary role of a manager is to
ensure the daily functioning of a department or group of
employees. Staffing: Most employers expect
their managers to interview, hire, and train new employees.

IRHA (Accountant)
An accountant performs
financial functions related to the collection, accuracy,
recording, analysis and presentation of a business,
organization or company's financial operations.
TALHA (Cashier)
Bakery Cashier are greeting customers,
making sure their needs are met, displaying products such as
bread and donuts, assisting bakers, ordering supplies, and
removing outdated food.
DUA (Marketing manager)
A marketing manager is responsible for
managing the promotion and positioning of a brand or the products
and services that a company sells. Typically marketing
managers are employed to attract more customers to buy from the
company and to raise brand awareness through the creation
of marketing campaigns.
Waqas (Supervisor)
Bakery Supervisors coordinate daily
operations in a bakery and make sure customers are provided
excellent products and services. Common duties listed on a Bakery
Supervisor resume sample are recruiting and training staff, adhering
to safety policies, scheduling employees.
HAMMAD ULLAH (Sales man)
Bakery Sales Associates are people who welcome
the customer at the bakery, respond to queries and provide them
with information. The other job duties include procuring fresh
products, assisting the bakers and supervising the bakers while they
are baking and ensure quality check of the bakery products.