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Deliver with style:

Try it now
Communicating for Impact

© Copyright 2020 McKinsey & Company. This material contains the confidential and proprietary information of McKinsey & Company
and is intended solely for your internal use and may not be reproduced, disclosed or distributed without McKinsey & Company’s
express prior written consent.
​Section 7 – Deliver with style

Deliver with style – Try it now 10 minutes


Instructions

​You were just introduced to the Three Elements of Style: physical presence, vocal ​Questions to consider:
emphasis, and emotional connection. These can make or break how your audience
 Who is your audience?
perceives your message.
What tone and style
 Goal: Use the Three Elements of Style to prepare and deliver a message using would resonate with them
physical presence, vocal emphasis, and emotional connection to forge an emotional
connection?
 Logistics: This is an individual exercise to be completed as soon as possible
 How will you use body
 Estimated time: 10 minutes
language to reinforce
your message?
​Option 1: Take 10 minutes to prepare a brief message that you will deliver orally in an
informal or formal meeting in the next week. Record yourself delivering the message  Where will you apply
and use the Three Elements of Style checklist to critique your own delivery. vocal emphasis to
punctuate your delivery?
​Option 2: Take 10 minutes to prepare a brief message convincing a friend to watch your
favorite TV show. Record yourself delivering the message and send it to your friend. Ask
them to: a) share whether or not they were inspired to watch the TV show, and b)
provide feedback on your delivery style.

McKinsey & Company 2


​Section 7 – Deliver with style

Try it now checklist


Checklist

​The upcoming opportunity I’ve chosen is: ​Enter text here…

​My audience is: ​Enter text here…

​The purpose of my interaction is: ​E.g., Inspire a colleague to take on a leadership role on my project

​Vocal emphasis ​Physical presence ​Emotional connection


 Adjusts pitch, pace, and volume to match  Appears relaxed, confident, and in  Express authentic emotions and/or
the occasion control of the room vulnerability
 Uses the active voice  Has strong posture  Selects an appropriate tone to match
 Minimizes qualifiers and caveats  Moves with a purpose the Purpose of the interaction
 Has strong eye contact and uses
 Uses rhetorical techniques appropriately  Uses appropriate gesture
(e.g., repetition, alliteration, three-point appropriate facial expressions
 Optimizes physical environment
lists, pauses for impact)  Uses storytelling

​Notes ​Enter text here… ​Enter text here… ​Enter text here…

McKinsey & Company 3

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