BI for AI: Brand Innovation in the age of

Artificial Intelligence

HUL LIME
2023
 List top 5 consumer pain points

Category Name: Beauty & Personal Care  Allergic Reactions or Skin Sensitivity
 Texture & consistency
 Packaging Concerns
Summary of Consumer immersions  Ineffectiveness for Specific Concerns
We gathered information from 15 customers who used
cosmetic and personal care goods. The majority of them
 Strong fragrance
were between the ages of 22 and 45, with eight men and
seven women. They came from middle-class families and
work in offices and attend school.

Product Ideas
Product Idea 1: Online Skin Assessment Tools.
Allergic Reactions Product Idea 2: Allergen-Free Certifications

Texture & consistency Product Idea 3: Microencapsulation Technology, Natural Emollients

Packaging Concerns
Product Idea 4: Biodegradable Packaging

Ineffectiveness for Specific Product Idea 5: Deodorants with no gas for more sustainability,
.Concerns

Product Idea 6: New deodorants products for females

Strong fragrance Product Idea 7: Deodorants with soft fragrance, Scent Neutralizers , Layering
System
 Shortlist product ideas on this chart. be Tell us why you two product ideas are
you choosing with clear reasoning.

₹76 Reasoning For Product Idea 1 –

BN  scalp Type Compatibility
 Sustainability Considerations
 Fragrance Preferences
Size of Prize

₹36
BN
Reasoning For Product Idea 2 –
 Scent Longevity
 Gender-Specific Branding
Brand right to win  Resonance with Current Trends

Detailing Product Ideas

 Gentle Cleansing
 All-in-One Formulations
Silken Swirls  Enhanced Softness
 Satisfaction of Personal Care
 Argan Oil, Jojoba Oil, Hydrolyzed
Keratin, Glycerin, Panthenol
(Provitamin B5), Nettle Extract,
Ceramides as an added ingredients.

 Aerosol and Roll-On Options  It's crucial to maintain a balanced

 Masculine Branding composition that aligns with the
MaverickFrag brand's identity and target audience.
 Quick-Drying Formula  Add on like : Hedione , Iso E Super,
 Sensory Experience Ambroxan
Create Visualisations For Your Top Product Idea

MaverickFrag
Be Bold, Be You, Be Scent- sational. This deodorant uses natural ingredients to help control sweat and
body odor without the use od aluminum or baking soda as well as vegan & cruelty free, making it a good
choice for those who are looking for eco-friendly and ethical option.

Product Price: 220

Insert Product Image

State 3 Product Attributes / Benefits (20 words each)
Attributes: -
 Sweat control & Body Odor control.
 Alcohol content & paraben-free.
 Vegan and cruelty-free

Benefits:-
 Prevents infections
 Boosts mood
 combination of deodorant and antiperspirant