Professional Documents
Culture Documents
ASFANPPT 2k23
ASFANPPT 2k23
DIGITAL MARKETING
PRESENTED BY: MAHAMMAD ASFAN
BATCH : MBA 2023-2024
CONTENTS
MEANING
COMPONENTS
REFERENCE
MEANING
Digital marketing refers to the use of digital channels,
such as search engines , social media, email, mobile
devices and other digital platforms, to promote
products and services or brands. The goal of digital
marketing is to reach a targeted audience and convert
them into customer through various digital marketing
techniques such as search engine optimization(SEO).
Pay- per-click (PPC) advertising, content marketing,
social media marketing, email marketing, and others.
Components
Digital marketing is the promotion of products. Services or
brands using digital technologies such as internet.
SEARCH ENGINE MARKETING (SEM).
SOCIAL MEDIA MARKETING.
CONTENT MARKETING.
EMAIL MARKETING.
MOBILE MARKETING.
VIDEO MARKETING.
INFLUENCER MARKETING.
AFFILIATE MARKETING.
ANALYTICS MARKETING.
Reference
www.google.com
www.wikipedia.com
THANK YOU