Professional Documents
Culture Documents
Concreteness
Concreteness
Concreteness refers to being more specific, definite, and vivid rather than and general and repetitive. The main benefit of being concrete is obvious that the receiver knows exactly what is required or desired. The other benefit of being concrete is that the reply might be in the same way that may be interrupted by you as the receiver.
General word
Concrete This computer types 400 personalized 150-word campaign letters in one hour. These Goodson power brakes stop a 2-ton car traveling 60-miles an hour, within 240 feet.
Concrete Precise Her percentage have increased from 84% in S.S.C to 88% in H.S.C In 1990, investments in Eastern Europe were about US $30 million; today that figure has increased by 12%.
Passive
Active We made tests. The supervisor will send you a full report. The research department checks these figures. The Principal Has decided You will note
Tests were made by us. A full report will be sent to you by the supervisor. These figures are checked by the research department. A decision has been made It will be noted.
Colorless The camera has a system that gives you good pictures.
Vivid
The SONY camera has a UNIQUELY precise metering system that assures you PROPERLY exposed, true-color pictures.
His work in group was exemplary The results are very good this year and are expected to be very good next year.