Diffusion and its

Importance in
Extension
What is Diffusion?

It is the process by which an innovation is communicated

through certain channels over time among members of a
social system.It is a special type of Communication in the
sense that the messages are concerned with
innovations.
 HOW INNOVATION WAS USE?
HOW IS INNOVATION WAS MADE?
 
This could be: improving or replacing business
Innovation is a process by which a domain, a
processes to increase efficiency and
product, or a service is renewed and brought up to
productivity, or to enable the business to extend
date by applying new processes, introducing
the range or quality of existing products and/or
new techniques, or establishing successful
services.
ideas to create new value.

WHO CAN USE INNOVATION

Even when there is someone who is at the helm

of a company's innovation efforts, the general
consensus is that everyone should contribute
ideas.
Importance of Diffusion
in Extension
 Diffusion is very important
to fisheries extension .

It provides information to farmers It can make the works easier

and passes to the farmers new especially when the farmers will
ideas developed by fisheries or adopt the new trends or
agricultural research stations. innovation in technology
 Thank you
for listening