Purposive Communication

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Ranie A.

Jaen, LPT

Purposive Communication
RULES
(respect, pass requirements on time, don’t cheat, don’t take advantage of others’ weakness,
don’t compete with others rather make the better version of yourself, and avoid comparing
yourself or your achievement or your grades to others)
GRADING SYSTEM
35%- written output/quizzes
35%- performance task
30%- major exam
COMPUTATION OF GRADES
Prelim grade
2/3 midterm grade + 1/3 from Prelim grade = ‘final’ midterm grade
2/3 final term grade + ‘final’ midterm grade = ‘final’ final term grade

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What do you expect to learn from this
lesson?
Are you capable?

1.Borborygmi
2.Choledocholithiasis
3.Ankylosing spondylitis
4.Temporoparietalis
5.Sphygmomanometer
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What is Purposive Communication

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• According to Silliman University Purposive Communication is about
writing, speaking, and presenting to different audiences and for
various purposes. (CMO 20 s. 2013).
• University of Perpetual Help System DALTA define Purposive
communication as the practice of using different communication forms
like writing, speaking, and presenting for various purposes associated
with different target audiences. It is the main mode of communication
that is used in different organizations for the seamless transport of
messages, data, and ideas.

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The Osgood-Schramm model of communication. Sources:
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Kisspng, 2018; Web Editor 4, 2017
Principles of Communication
CLEAR
CONCISE
CONCRETE
CORRECT
COHERENT
COMPLETE
COURTEOUS

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Message Transmission Mediums

Verbal Written Visual

In-person speech Email Drawings, paintings

Phone conversation Text, instant message Photos, graphic designs

Body language (e.g., eye contact,


Voice-over-internet protocol (VoIP) Report, article, essay
hand gestures)

Radio Letter Graphs


Podcast Memo Font types

Voicemail message Blog Semaphore

Intercom Tweet Architecture

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Modes vs Media of Communication

• MODES are means of communicating. • MEDIA are channels or systems through


which communications are conveyed.
• VISUAL− refers to the images and
characters that people see • photography/pictures/signage
• LINGUISTIC− written or spoken words • an announcement, a script
• SPATIAL − arrangement of elements in • well-arranged chairs, clean blackboard,
space disorganized shelf
• AURAL− focuses on sound • music, tone of voice, silence
• GESTURAL− refers to the way movement • body language, hand gestures, facial
is interpreted expressions

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What are the modes and media used in the ff:

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Group Assignment:

Write a script showing Verbal and Nonverbal Communication.


Identify the modes and media used in the script.

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Thank you

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