BCG Matrix analysis for

TATA Group
TATA Group’s Introduction
• TATA Group is India’s largest business group accounting for 5% of India’s GDP and operates in over 100 countries with group revenue
amounting to a whopping USD 311 billion as on March 31, 2022
• The group operates in 10 broad sectors ranging from IT and business solutions, Automotive, Consumer Products, Materials, Energy, Infra,
Financial Services, Telecommunication & Media, Hospitality and others which include TATA Sons, the holding company of TATA Group and
TATA Trust a philanthropic organization
• 50% of TATA Groups revenue comes from TCS, TATA Motors, TATA Steel and TATA Consumer Products and TATA group has grown by 20X
from 1996 to 2022
• Over the last years the Groups strategy revolved around expanding and building strong presence in International market and hence TATA
group now operates across 6 continents
• Core values of TATA Group:
 Integrity
 Responsibility
 Excellence
 Pioneering
 Unity

Source: Business Standard, TATA’s official website,Statista’23

TATA Group’s BCG Matrix
The analysis suggests:
 Build - Increase investment in
communication sector as TATA sky as the
potential to become a star from question Stars Question Marks
mark and then finally a cash cow
 Hold - Some products under consumer
•

Market Growth rate

TCS • TATA Teleservices
goods and Titan are cash cows, so we • TATA Motors • Voltas
• TATA Steels
need to hold position to generate • Indian Hotels
BCG • TATA Sky
Matrix
maximum profit
Cash Cows Dogs
 Harvest - Reduce some investment in
Indian Hotels (the ones which are not
performing well) which in turn can help it • TATA Tea
to reach cash cow position • TATA Salt • Rallis India
• Titan
 Divest - Rallis India is not performing well
Relative Market Share
and hence it should be divested
Thank You