TITLE DEFENSE IN INQUIRY, INVESTIGATION, AND IMMERSION

“THE IMPACT OF USING FACEBOOK MARKETPLACE IN

INCREASING THE
SALES AMONG THE ENTREPRENEURS IN YATI, LILOAN”
MEMBERS:
Shamel D. Lopez
Crystel Therense Sumbilon
Ma. Dazzyl Joy Bajao
Jay Mari Delasuerto
Shugar Maramba
Miecaila Rondina
Dan Samuel R. Gabi
Jedehl Bravo
Grade 12- Tulips (ABM Students)
 “THE IMPACT OF USING FACEBOOK
MARKET PLACE IN INCREASING THE
SALES AMONG THE ENTREPRENEURS IN
YATI, LILOAN”
 Introduction
01
 INTRODUCTION
 
In recent years, entrepreneurs have been more and more likely
to use Facebook Marketplace. Businesses can easily market
their goods and services and connect with prospective clients
using this platform. Yati, Liloan is a developing community
with numerous business owners trying to boost sales. The
efficacy of Facebook Marketplace as a marketing tool may
therefore be determined by looking at how using it has
affected sales.
 INTRODUCTION

Why did you choose this study?

 

We frequently take advantage of today's world of online sales because

it is so easy and quick for customers to purchase the goods they want
with just one click. Due to its high level of interest and connection to
the ABM strand that we chose, we prefer that this topic be studied and
investigated. Also, we wished to unite as a group and possess
sufficient business acumen. Furthermore, Facebook Marketplace is one
of the most popular online selling platforms currently, so we are
interested in learning about its effects so that we can understand its
significance for both customers and business owners.
 INTRODUCTION
  Describe the setting or the place where the
research will be taking place.
The ideal location for our investigation will be Yati, Liloan.
We have seen that there are several reliable indications that
the majority of local business owners sell on the Facebook
Marketplace. We will then be able to assess the merits of the
topic we have picked, which is "The Effect of Using
Facebook Marketplace in Increasing the Sales among the
Entrepreneurs."
 INTRODUCTION
 
Why is there a need for your
research/topic to be studied?
There are a number of justifications for conducting this research.
First off, Facebook is one of the most popular social networking
sites in the world, with over 2.8 billion active members each month.
This indicates that companies may use Facebook Marketplace to
reach a sizable audience. Second, Facebook Marketplace is an
appealing alternative for small businesses in Yati, Liloan since it is
rather simple to utilize and costs little money. Lastly, many small
firms had to modify their operations, including their marketing
methods, in order to survive the current COVID-19 outbreak.
 INTRODUCTION
What is the overall benefits that may be
 
derived from your study?
The purpose of this study is to determine how using Facebook
Marketplace has affected Yati, Liloan enterprises' ability to increase sales. As
members of the business community, our goal is to comprehend and assess how
platforms like the Facebook Marketplace affect entrepreneur performance. This
study will shed light on the idea behind the company sector's online
effectiveness in the digital era of marketing.
Hence, for business owners trying to increase their online presence,
understanding how effective Facebook Marketplace is at generating sales may be quite
useful. Ultimately, knowing how Facebook Marketplace affects business owners in Yati,
Liloan's sales can help us better understand how effective this platform is as a
marketing tool. Entrepreneurs can improve their total sales performance by analyzing
the data gathered to help them use their resources more wisely for advertising and
promotion.
 RESEARCH
02 QUESTIONS
 RESEARCH QUESTIONS
1. What is the impact of using Facebook Marketplace on sales among entrepreneurs
in Yati, Liloan?

2. How does the use of Facebook Marketplace influence customer loyalty among
entrepreneurs in Yati, Liloan?

3. How do the features of Facebook Marketplace affect the sales performance of

entrepreneurs in Yati, Liloan?

4. What is the level of awareness of Yati, Liloan entrepreneurs about Facebook

Marketplace?

5. How does the use of Facebook Marketplace impact the sales performance of
entrepreneurs in Yati, Liloan?

6. What strategies do entrepreneurs in Yati, Liloan use to maximize the effectiveness

of their use of Facebook Marketplace?
 DATA GATHERING
03 PROCEDURE
 DATA GATHERING PROCEDURE
The study's researchers will employ both surveys and interviews.
The researchers will interview with each business owners in Yati, Liloan who
offers goods and services on Facebook Marketplace. In this way, the impact of
Facebook Marketplace in Yati, Liloan business owners will subsequently be able
to be evaluated. In addition, due to the benefits of the survey approach, the
researcher used surveys to conduct the research in Yati, Liloan. The relevance of
the respondents' responses to the study is explained to them by the researcher.
The researcher explains certain phrases to the respondents so that they can
respond to the questions fully aware of their role as the study's subject. The
responders were questioned by the researcher honestly. Respondents must also
be familiar with using Facebook Marketplace as a method for marketing
products. This allows the researcher to gather data by managing an interviews
and surveys.
 INSTRUMENTATION
04
 INSTRUMENTATION

How will you collect your data?

Our own way of collecting the data in our research is through
online surveys and phone surveys. By conducting our
research, we actually brainstorm on the possible situations
that might fall in both sides, either positive or negative one
yet we also ponder the adverse effects of our study that is
why we are collecting data via online surveys and phone
surveys which can led us to an effective research study that
could benefit individuals for the betterment of all.
 RESEARCH
05 LOCALE
 RESEARCH LOCALE
 Where is the setting of the study?
The study was conducted in Yati, Liloan Cebu. The purpose of this
study was to determine the effectiveness of "The Impact of Using
Facebook Marketplace in Increasing the Sales among the
Entrepreneurs in Yati, Liloan" since the location mentioned has
plenty of credible evidence that most people use Facebook
Marketplace to buy such things. As a result, we were interested in
finding out more about if the sales of the entrepreneurs is increasing
upon utilizing the Facebook Marketplace.
 SUBJECTS
06
 SUBJECTS

Who will be the subjects?

• Facebook Users
• Entrepreneurs
• Online sellers
• People seeking a products in Facebook
Marketing
 SAMPLING
07 TECHNIQUE
 SAMPLING TECHNIQUE
How will you select your subjects?
It is crucial how we choose a sample of people to participate in the study.
The population to whom we can generalize our research findings will
depend on how we choose (simple random sampling).
The integrity of the entire project is in jeopardy if we perform poorly during
the sampling phase of the research procedure. Which entrepreneurs or
online sellers are we going to keep an eye on if we're interested in "The of
Using Facebook Marketplace in Increasing Sales Among the Entrepreneurs
in Yati, Liloan"? What is their origin? The number? How will they be chosen?
These are the crucial inquiries.
 SAMPLING TECHNIQUE
How will you select your subjects?
 Type of Sampling

—Simple Random Sampling

 A subset of a statistical population in which each member of the subset has an
equal probability of being chosen and is meant to be an unbiased representation of
a group.
 By using this technique, it will ensure high internal validity
 This allows us (researchers) to produce better results that are more representative
of the overall population
 This technique involves of using two formulas: “slovin’s formula or calmorin’s
formula
THANK YOU!