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    ASH-PUrposive COmmunication

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    Ashley Rañeses
    Communication involves the sharing and creation of meaning through symbolic interaction between individuals. The communication process involves a sender encoding a message and transmitting it through a channel to a receiver who decodes the message. Key elements include the sender, message, channel, receiver, and desired effect. Effective communication principles state that communication is inescapable, irreversible, and complicated by multiple contexts including psychological, relational, situational, environmental, and cultural factors. Ethics in communication distinguish between personal morals and societal ethics, with ten guidelines including mutuality, dignity, accuracy, access, accountability, audience, truth, ends vs. means, power, and rights vs. responsibilities.

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    ASH-PUrposive COmmunication

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    Ashley Rañeses
    11 views14 pages
    Communication involves the sharing and creation of meaning through symbolic interaction between individuals. The communication process involves a sender encoding a message and transmitting it through a channel to a receiver who decodes the message. Key elements include the sender, message, channel, receiver, and desired effect. Effective communication principles state that communication is inescapable, irreversible, and complicated by multiple contexts including psychological, relational, situational, environmental, and cultural factors. Ethics in communication distinguish between personal morals and societal ethics, with ten guidelines including mutuality, dignity, accuracy, access, accountability, audience, truth, ends vs. means, power, and rights vs. responsibilities.

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    Communication involves the sharing and creation of meaning through symbolic interaction between individuals. The communication process involves a sender encoding a message and transmitting it through a channel to a receiver who decodes the message. Key elements include the sender, message, channel, receiver, and desired effect. Effective communication principles state that communication is inescapable, irreversible, and complicated by multiple contexts including psychological, relational, situational, environmental, and cultural factors. Ethics in communication distinguish between personal morals and societal ethics, with ten guidelines including mutuality, dignity, accuracy, access, accountability, audience, truth, ends vs. means, power, and rights vs. responsibilities.

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    11 views14 pages

    ASH-PUrposive COmmunication

    Uploaded by

    Ashley Rañeses
    Communication involves the sharing and creation of meaning through symbolic interaction between individuals. The communication process involves a sender encoding a message and transmitting it through a channel to a receiver who decodes the message. Key elements include the sender, message, channel, receiver, and desired effect. Effective communication principles state that communication is inescapable, irreversible, and complicated by multiple contexts including psychological, relational, situational, environmental, and cultural factors. Ethics in communication distinguish between personal morals and societal ethics, with ten guidelines including mutuality, dignity, accuracy, access, accountability, audience, truth, ends vs. means, power, and rights vs. responsibilities.

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    COMMUNICATION

    PROCESSES, PRINCIPLES,
    AND ETHICS

    Purposive Communication
    Ashley Joelle R. Raneses
    Communication
    • 1. Chase & Shamo (2013):

    commun – “something in common”+


    ication – “understanding =
    communication – “a common understanding of something”
    • 2. Seiler & Beall (1999): the simultaneous sharing and
    creating of meaning through human symbolic interaction
    • 3. Wood (2004): a systemic process in which individuals
    interact with and through symbols to create and interpret
    meanings
    The Communication Process
    Source

    Message
    Feedback

    Encoding
    Receiver

    CONTEXT
    Message
    Message

    Channel
    Decoding

    Message
    C.The Elements of Communication
    1. Sender (who the source is)
    2. Message (what the idea being communicated says)
    3. Channel (through what medium the message is relayed)
    4. Receiver (to whom it is directed)
    5. Effect (what the desired result of the communication is)
    The Key Principles of Communication

    1. Interpersonal communication is inescapable.


    It is not possible for humans not to communicate.
    You communicate through both words and
    behavior.
    • 2. Interpersonal communication is
    irreversible. Once you have uttered
    something, you can never take it back, and
    its effect remains.
    • 3. Interpersonal communication is complicated.
    Whenever you communicate with anyone, you
    simultaneously interpret both his verbal and nonverbal
    language, and that is often both confounding and
    demanding.
    • a. The person whom you think you are
    • b. The person whom you think the person is
    • c. The person whom you think the other person thinks you are
    • d. The person whom you think the other person think he is
    • e. The person whom the other person thinks you think you are
    • f. The person whom the other person thinks you think he is
    • 4. Interpersonal communication is
    contextual. Communication is affected
    by several factors; it does not happen in
    isolation.
    a. Psychological context: who you are and what you bring to the interaction – needs, desires, values, beliefs, personality, and son on
    b. Relational context: your reactions to the other person based on relationships
    c. Situational context: deals with the psycho-social “where” you are communicating
    d. Environmental context: deals with the physical “where” you are communicating
    e. Cultural context: includes all the learned behaviors and rules that affect the interaction. If you come from a culture where it is considered rude to make long, direct eye contact, you will out of
    politeness avoid eye contact.
    Ethics in Communication
    Difference Between Morals and Ethics

    Morals Ethics

    Personal codes Societal codes


    These are our own set of rules – These are rules accepted and
    so others are neither expected approved by society,
    nor required to follow them so they are imposed upon
    everyone.
    Ten Ethics in Communication (Johnston, D.D., 1994)

    1. Mutuality 6. Audience
    2. Individual dignity 7. Relative truth.
    3. Accuracy 8. Ends vs. means
    4. Access to information 9. Use of power
    5. Accountability 10. Rights vs responsibilities

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