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    Stela Stoycheva
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    This document provides an analysis of the office furniture market in Australia and New Zealand at the macro, meso, and micro levels. At the macro level, the market is worth $11.75 billion and expected to grow 5.3% annually, though it is fragmented. Trends focus on innovative, comfortable, and healthy furniture. Cost of raw materials and online stores are also discussed. Office trends in both countries emphasize flexibility, technology, collaboration, social environments, and health/wellness. The document concludes by proposing a concept for an Ahrend office chair integrated with an air stepper pad to encourage active sitting.

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    This document provides an analysis of the office furniture market in Australia and New Zealand at the macro, meso, and micro levels. At the macro level, the market is worth $11.75 billion and expected to grow 5.3% annually, though it is fragmented. Trends focus on innovative, comfortable, and healthy furniture. Cost of raw materials and online stores are also discussed. Office trends in both countries emphasize flexibility, technology, collaboration, social environments, and health/wellness. The document concludes by proposing a concept for an Ahrend office chair integrated with an air stepper pad to encourage active sitting.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    7 views19 pages

    End Presentation ANZ2

    Uploaded by

    Stela Stoycheva
    This document provides an analysis of the office furniture market in Australia and New Zealand at the macro, meso, and micro levels. At the macro level, the market is worth $11.75 billion and expected to grow 5.3% annually, though it is fragmented. Trends focus on innovative, comfortable, and healthy furniture. Cost of raw materials and online stores are also discussed. Office trends in both countries emphasize flexibility, technology, collaboration, social environments, and health/wellness. The document concludes by proposing a concept for an Ahrend office chair integrated with an air stepper pad to encourage active sitting.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 19

    ANZ2

    Stela Stoycheva, Summer Mulders, Daan de Koster & Martijn


    de Vogel
    Table of contents

    Analysis Concept

    • Micro
    • Meso
    • Macro
    • Country
    Meso analysis
    History of
    furniture and
    trends
    Macro Analysis
    - $11,75 BN
    - 5,3% CAGR next 5 years
    - Fragmented Market
    - Innovative, comfortable, healthy
    - Cost of Raw materials
    - Primarily Online Stores
    Country analysis
    PESTEL Analysis

    Political + Economical Technological


    - The war in Ukraine - Technology, data and connectivity
    - Smart offices
    Social
    Environmental
    - Neurodiverse spaces
    - Sustainability
    - Hybrid working and flexibility

    (Ahrend, 2022)
    (Okra, 2022)
    Geographic finds

    Sydney, Melbourne,
    Brisbane, Perth and Adelaide
    City
    (AUS), Auckland, Wellington
    & Chrischurch (NZL)

    Market segmentation of
    (Australian) Englisch and
    royal ahrend Australia & Geographic Language
    Maori
    New Zealand

    Coast of Australia & New


    Area Zealand
    Office trends New
    Zealand

    1. Open-plan working environment


    2. Shared collaborative and quite spaces
    3. Use of technology
    4. Mobility and adaptability
    5. Consistent design
    Office trends Australia

    1. Flexibility
    2. Technological
    3. Collaboration
    4. Social environment
    5. Health and wellness
    Curry’s Pyramid
    Geographic Segmentation
    Interviews

    Noor Pieterson Alrik Boonstra Len de Koster

    Real estate professional HR manager Director ETC Design Center


    Jumbo Supermarkets Europe
    Conclusion country analysis

    Technological
    features

    ?
    Healthy
    Sustainable working
    environment
    Concept
    An air stepper pad integrated into an Ahrend office chair

    Office chair – Ahrend Flip


    Most effective:
    3 a 4 times a day – 30 minutes

    “Need less movement to concentrate”


    “Improves sitting posture”
    “Encourages active sitting”
    Thank you for your attention!

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