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 01 Introduction
Background of the problem

Problem statement
02
Topic of the section

03 Litterature review
Topic of the section

Table of contents 04 Methodology

Topic of the section

04 Findings
Topic of the section

04 Discussion
Topic of the section
 Table of contents

01 Problem vs. Solution 03 Market & Competition

Topic of the section Topic of the section

02 Product 04 Business Model

Topic of the section Topic of the section
 The General Context
Do you know what helps you make your point clear?
Lists like this one:

● Royal visits
● Come back to african union
the second largest African investor in sub-Saharan
Africa, after South Africa, with up to 85% of
Moroccan FDI destined for the region. Morocco is
the largest African investor in West Africa.
 01
Introduction

Background of the
problem
Introduction
Introduction (1/2)
 Since the beginning of the 20th century, a hugely discussed topic in
international trade academic studies is globalization (Verbeke et al.,
2018).

 The global environment has become a VUCA world, “It’s volatile, it’s
unstructured, it’s complex, and it’s ambiguous.” (Johansen & Euchner,
2013)

 Thus, it is indeed, crucial for companies -in the ability to internationalize

their activities- to amplify their operations in a global scale despite
existing barriers.

 Economic diplomacy is seen as a sharp tool to face and to deal with the
aforementioned barriers (Yakop & van Bergeijk, 2011).
Introduction (2/2)
 The development of a country is increasingly linked with economic
diplomacy (S. Moons, 2012).

 That’s why Morocco relies on its economic diplomacy to further its

economic development and to maintain a favorable trade balance (Dafir,
2013).

 These efforts targeted the subSaharan African countries and had various
strategic objectives such as supporting the international expansion of
Moroccan companies.

 Thus, moroccan firms started considering going global and the growing
economic attractivity of the sub-Saharan countries facilitates the
internationalization’s choice.
02
Problem
Statement
Enter a subtitle here if
you need it
 Problem Statement
In the light of:

 The enormous political, economic and geopolitical changes that the Moroccan kingdom have known
during the recent years (diplomatique, 2022) ;

 Its increasing weight on the regional and international scene (Abourabi, 2020) ;

 The paradigm shift in regard to Moroccan companies and their view of internationalization and the
inherent strategic choices ;

“ The impact of economic diplomacy on the internationalization of

Moroccan listed companies in Sub-Saharan Africa ”
 03
Litterature review
Enter a subtitle here if you need it
 Economic
diplomacy
Economic diplomacy uses economic
resources to achieve a certain foreign
policy goal, either as rewards or sanctions
(Berridge et al., 2003).
Economic
diplomacy
Deepening of links with Africa, based on an economic
diplomacy strategy and inherent soft power, and
diversification of its economic options’ highly
advantageous to Morocco and act as a true lever for
economic growth on a grand scale (Iraqi, 2019).
Internationalization
Internationalization is more simply
related to “the process by which
enterprises function in multiple
countries” (Yadav & Hazarika, 2021).
Internationalization
(Dafir, 2021) illustrated the reasons of the
internationalization of Moroccan companies : Royal
vision, Political issues, Presence of a diaspora (white
collars), Distinguished political relations,
Diversification of partners, Reducing trade deficit.
Research Gap

Only a handful of previous research

focused on the impact of Moroccan
economic diplomacy on a specific
managerial choice ;
internationalization.

The necessity to study moroccan

economic diplomacy after the Kingdom’s
comeback to the African Union and
restauring ties with the region.
 04
Methodology
Enter a subtitle here if you need it
research hypotheses
 Our team

Research method Qualitative approach

Data collecting Face to face interviews-based (grounded

theory)
 Introduction
Mercury is the closest planet to the Sun and
the smallest one in the Solar System—it’s
only a bit larger than the Moon. The planet’s
name has nothing to do with the liquid metal
Our company
Do you know what helps you make your point clear?
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● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!
 Problem
Mercury is the closest planet to the Sun and the smallest one in
the Solar System—it’s only a bit larger than the Moon. The
planet’s name has nothing to do with the liquid metal
Solution
Mercury is the closest planet to the Sun
and the smallest one in the Solar
System. The planet’s name has nothing
to do with the liquid metal
 Solution
Mercury is the closest planet to the Sun
and the smallest one in the Solar
System. The planet’s name has nothing
to do with the liquid metal
An image is worth a
thousand words
Images reveal large amounts of data, so remember:
use an image instead of a long text
 An image is worth a
thousand words
Images reveal large amounts of data, so remember: use an
image instead of a long text
AWESOME WORDS
Awesome
words
A picture is worth a
thousand words
A picture is worth a
thousand words
 Strengths Opportunities
Despite being red, Mars is actually Jupiter is a gas giant
a very cold place. It’s full of iron and the biggest planet
oxide dust in the Solar System

SWOT

Weaknesses Threats
Mercury is the closest planet Saturn is a gas giant,
to the Sun and the smallest composed mostly of
one in the Solar System hydrogen and helium
 SWOT

Strengths Opportunities
Despite being red, Mars is Jupiter is the biggest planet
actually a very cold place in the Solar System

Weaknesses Threats
Mercury is the closest Saturn is composed mostly
planet to the Sun of hydrogen and helium
 Strategy

Goal

Key Action 1 Key Action 2

Saturn is a gas giant Neptune is far away
with rings from Earth

Venus Mars JUPITER Mercury

Venus has a beautiful Despite being red, Jupiter is the biggest Mercury is the
name Mars is a cold place planet smallest planet
 Our services

Planning Photography
Venus is the second planet Saturn is a gas giant and has
from the Sun several rings
 Our plans

Basic Pro Premium

Despite being red, Mars is Saturn is composed mostly of Jupiter is a gas giant and the
actually cold place hydrogen and helium biggest planet
 BASIC
Despite being red, Mars is
actually cold place

Our plans PRO

Saturn is composed mostly of
hydrogen and helium

PREMIUM
Jupiter is a gas giant and the
biggest planet
 Trend
People
Mercury is a 90% 458K
small planet
85% Neptune is an ice giant

Sales
$7,520,000
Mars is a very
cold place Uranus is an ice giant

Market 10% 86%

Jupiter is a gas Mars is a very cold place
giant
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Trend

Venus Jupiter
Venus has a Jupiter is a gas
nice name giant

Mars Mercury
Mars is a very Mercury is a
cold place small planet

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Product demo

Insert your multimedia content here

Product demo
Insert your multimedia content here
 Case study

Challenge Results Solution

Despite being red, Mars is Jupiter is a gas giant and Venus has a beautiful name
a cold place. It’s full of the biggest planet in the and is the second planet
iron oxide dust Solar System from the Sun
 Case study

PROBLEM RESULTS
Despite being red, Mars is Venus has a beautiful name
actually a very cold place but it’s terribly hot

CHALLENGE SOLUTION
Jupiter is a gas giant and the Mercury is the closest
biggest planet planet to the Sun
 Reviews

Helena James Jenna Doe John Smith

Mercury is the smallest Venus has a very Despite being red,
planet beautiful name Mars is cold

Jessica Jones Peter Harris Maria Wilson

Jupiter is the biggest Saturn is a gas giant Neptune is far away
planet of them all with several rings from Earth
 Reviews

Tom James Jenna Doe John Smith Jessica Jones

Jupiter is the biggest Venus has a very Mercury is the Neptune is far away
planet of them all beautiful name smallest planet from Earth
 2020 awards

Mercury Venus Mars

Mercury is the closest Venus has a beautiful name Despite being red, Mars is
planet to the Sun and the and is the second planet actually a cold place. It’s full
smallest one from the Sun of iron oxide dust
Market size
Mercury
It’s the closest
planet to the Sun

Mars
Despite being red,
it’s cold

Venus
Venus has a
beautiful name
 Market size

20% 40%
Mercury Venus
Mercury is the Venus has a
smallest planet beautiful name

30% 10%
Jupiter Mars
Jupiter is the Mars is a very
biggest planet cold place
Our target

Job Age
Interior 50-60
Designer

Gender Salary
Female $15,000

Interests Average spent

Shopping $80,00
Reading
Trends
Our target

Job Age
Informatic 35 - 45

Gender Salary
Male $12,000

Interests
● Music ● Dance
● Sports ● Sports
Buyer journey

Awareness
Jupiter is a gas giant and
the biggest planet

Consideration
Mercury is the closest
planet to the Sun

Decision
Venus has a beautiful
name, but it’s terribly hot
 Competitors

Mars Jupiter Saturn

Despite being red, Jupiter is a gas giant Saturn is composed
Mars is actually a cold and the biggest planet mostly of hydrogen
place of them all and helium
 Competitors

Venus Jupiter
Venus is the second Jupiter is a gas giant and
planet from the Sun the biggest planet

Saturn Mars
Saturn is composed of Despite being red, Mars
hydrogen and helium is a cold place
 Our business model

Marketing
Neptune is far
away from us
Technology
Saturn is the
ringed planet

Training
Mercury is a
Assessment small planet
Venus has a
nice name
 Our business model

Technology MarketinG
Venus has a beautiful Despite being red, Mars
name, but it’s hot is a cold place

Assessment Training
Mercury is the closest Jupiter is the biggest
planet to the Sun planet of them all
 Schedule

Time Mon Tue Wed Thu Fri

09:00 - 10:00 Meeting Home office Home office

10:00 - 11:00 Meeting Brunch Meeting

11:00 - 11:30 Project Meeting

11:30 - 12:30 Accounting

12:30 - 13:30 Project Meeting Project

13:30 - 14:30 Lunch Lunch Lunch Lunch Lunch

14:30 - 15:30 Accounting Meeting

 Competitor analysis

Mars Venus Mercury Jupiter

Despite being red, Mars
is a cold place

Venus has a beautiful

name, but it’s hot

Mercury is the closest

planet to the Sun

Jupiter is the biggest

planet of them all
 Predicted growth

20,000 100 500

Expected customers New employees Upcoming projects
 Predicted growth

25% 50% 75%

Venus Mars jupiter

Venus has a beautiful Despite being red, Mars Jupiter is the biggest
name, but it’s hot is a cold place planet of them all
 333,000
earths is the Sun’s mass

9h 55m 23s
is Jupiter’s rotation period

386,000 km
is the distance between Earth and the Moon
$90,000
Expected income
Investment

45% Mercury
Mercury is the closest
planet to the Sun

10% Mars
Despite being red, Mars
is a cold place

45% Jupiter
Jupiter is the biggest To modify this graph, click on it, follow the link, change the data
planet of them all and paste the new graph here
 Investment

25% 50% 75%

mercury MARS JUPITER

Mercury is the closest Despite being red, Jupiter is the biggest
planet to the Sun Mars is a cold place planet of them all
 Thanks Do you have any questions?
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yourcompany.com

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