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  • Fishbone Diagram 12-21-06

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    Raúl Jhonatan Velarde Ñahui
    2 views1 page
    The document discusses marketing as the study and management of customer relationships. It presents a fishbone diagram that outlines the key steps in the marketing process - identifying, developing, authorizing, and presenting promotions to satisfy customers. The diagram branches show that each step in the process requires analysis to ensure the promotions will work well.

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    The document discusses marketing as the study and management of customer relationships. It presents a fishbone diagram that outlines the key steps in the marketing process - identifying, developing, authorizing, and presenting promotions to satisfy customers. The diagram branches show that each step in the process requires analysis to ensure the promotions will work well.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    2 views1 page

    Fishbone Diagram 12-21-06

    Uploaded by

    Raúl Jhonatan Velarde Ñahui
    The document discusses marketing as the study and management of customer relationships. It presents a fishbone diagram that outlines the key steps in the marketing process - identifying, developing, authorizing, and presenting promotions to satisfy customers. The diagram branches show that each step in the process requires analysis to ensure the promotions will work well.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    Fishbone

    Marketing is the study and management of exchange relationships. Marketing is the business process of
    creating relationships with and satisfying customers.

    Authorize Authorize Authorize Authorize


    Promotions only Promotions only Promotions only Promotions only
    work as well. work as well. work as well. work as well.

    Present Present Present Present


    Promotions only Promotions only Promotions only Promotions only
    work as well. work as well. work as well. work as well.

    Develop Authorize Identify Present

    Analyze Analyze Analyze Analyze


    Promotions only Promotions only Promotions only Promotions only
    work as well. work as well. work as well. work as well.

    Develop Develop Develop Develop


    Promotions only Promotions only Promotions only Promotions only
    work as well. work as well. work as well. work as well.

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